Freelancer profile translated to English.

Description

I am Jonas and I help companies generate more qualified inquiries from their marketing / without burning budget on wrong measures.

Instead of individual actions, I work with a clear analysis and implementation system that shows what really works and what doesn't.

Many companies regularly invest in social media, ads, or agencies – without knowing clearly which measures actually generate inquiries.

This is exactly where I come in: I analyze existing marketing activities, identify the biggest growth brakes, and develop a clear implementation plan with a focus on measurable results.

My approach:

– Analysis instead of actionism

– clear priorities instead of gut feeling

– Content and performance as a system, not as individual measures

Typical tasks:

– Marketing analysis & growth audit

– Content strategy for complex offers

– Performance campaigns (Meta / Google)

– KPI-based optimization & reporting

I prefer to work with SMEs and B2B companies whose products or services are complex and who do not want to leave marketing to chance.

References from my own brand practice (Matchday_de) as well as from the SME environment are available.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Wunstorf (up to 50km)

Enofect GmbH
Marketing Manager
October 2022 - Today (3 years and 8 months)
Wunstorf, Germany
At Enofect GmbH, I was responsible for the development and further advancement of the entire online marketing.

In this role, I built an independent marketing structure and implemented operational measures in the areas of social media, content, digital processes, and marketing tools.

A special focus was on the digitalization and optimization of internal workflows. I worked as an interface between marketing and IT, and supported the introduction and use of software and AI-based solutions.

My responsibilities included, among others:
– Conception and implementation of online marketing measures
– Social Media & Content Structures
– Optimization of marketing and sales processes
– Coordination of external service providers
– Support with digital tools and automations

The activity was hands-on and operational – with the goal of making marketing efficient, scalable, and measurable.
Matchday_de (Freelancer / selbstständig)
Social Media & Brand Management
SPORTS
December 2022 - Today (3 years and 6 months)
Development and management of an independent social media brand in the sports sector with a focus on content strategy, branding, and community building.

Responsibility for the complete conception and implementation of content, including editorial planning, short video formats (Reels), visual branding, and continuous optimization of content performance.

The brand was organically built to over 34,000 followers and successfully monetized (including the sale of a proprietary planner).

The activity encompasses all steps from strategy through implementation to analysis and simultaneously serves as a practical case for scalable social media systems.

https://www.instagram.com/matchday_de
Handschuhpapst
E-Commerce & Digital Marketing (B2B)
E-COMMERCE
August 2020 - August 2021 (1 year)
Wunstorf, Germany
Development and advancement of an e-commerce shop with a focus on structure, user experience, and digital visibility. Responsibility for conception, content structure, and the marketing orientation of the online shop.