Freelancer profile translated to English.
Back to original languageAbout Jonas
I bring the following skills:
Marketing strategy development, leadership and further development of marketing teams, digital branding & performance marketing, customer journey analysis and optimization, marketing plan development, setup of digital sales funnels, marketing software implementation, KPI setup and marketing controlling, CSR marketing, marketing cooperations
And have gained many years of experience in these industries:
Tourism (Hapag-Lloyd Cruises), Luxury Goods (Montblanc), Consumer Electronics (Panasonic), Real Estate (Viebrockhaus, HausCompagnie), Start-up Health, Digital Consulting
German
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Hamburg (up to 50km)
Experience
- Medikamendo.deInterim Chief Marketing OfficerJuly 2023 - Today (2 years and 11 months)- Creation growth strategy for digital marketing (brand and performance)- Implementation of performance marketing- Funnel owner online conversion
- Jonas ElmenhorstIndependent Digital CSR Marketing ConsultantJune 2023 - Today (3 years)Hamburg, GermanyAnalysis and creation of CSR marketing strategies, setup of CSR campaigns, analysis of customer journeys and market research.
- Viebrockhaus AG,Head of Strategic and Digital MarketingSeptember 2019 - July 2023 (3 years and 10 months)Harsefeld, NI, Germany- Create the marketing strategy incl. five-year plan- Set up strategic marketing team- Reposition brand and launch mobile video brand campaign- Define and launch vision & mission- Launch of CSR marketing- Implement social media and influencer campaigns- Set up of online marketing funnels and automation- Launch of new website- Improve digital lead generation strategy- Funnel owner online conversion
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Education
- Digital Marketing: Disruptive Strategy ProgrammeSaïd Business School, University of Oxford2021Digital Marketing: Disruptive Strategy Programme
- Doctor rer. pol., Marketing, Sponsoring, Decision strategiesLeuphana Universität Lüneburg2008Doctor rer. pol., Marketing, Sponsoring, Decision strategies