About Jonas
French
Native or bilingual
English
Native or bilingual
Experience
- EvdelMedia Buyer InternJune 2020 - December 2020 (6 months)Paris, FranceI assisted six media buyers in developing their skills and improving their e-commerce performance. My role consisted of advising them on their acquisition strategies, optimizing their advertising campaigns, and guiding them in implementing more efficient systems to maximize their results.
- JYV CONCEPTHead of Media Buying & E-commerce GrowthE-COMMERCEJune 2020 - September 2023 (3 years and 3 months)Paris, FranceI have been working with this e-commerce brand for over 3 years. Present in over 4,000 pharmacies in France, the company had a strong physical presence... but a digital channel that was still underutilized when I arrived.I supported the structuring and development of their e-commerce strategy, intervening in paid acquisition (Meta Ads, Google Ads), Shopify site optimization, and overall digital growth management.Result: online revenue increased from a few thousand euros to over 3 million euros, with consistent growth of +20% per year over the last two years.My mission: to transform a secondary channel into a real revenue driver, through a data-driven approach focused on performance, profitability, and conversion.
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Education
- Double degree in Business and EntrepreneurshipReichmann University2023Une formation pluridisciplinaire combinant stratégie marketing, gestion de projet, finance, et création d’entreprise. Ce parcours m’a permis d’acquérir une vision globale du business, tout en me spécialisant progressivement dans le marketing digital, avec un fort intérêt pour l’acquisition client et le media buying, que j’ai développé en parallèle sur le terrain.