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John SchapmannJS

John Schapmann

🚀 Expert ASO | User Acquisition | Mobile App 🎯

€700/day
18 projects
Paris, FR
8-15 years
ASO
App Store Optimization
User Acquisition
App Marketing
App Growth

Average response time: 1 hour

Freelancer profile translated to English.
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About John

Hello and welcome to my profile! 👋

Do you want to boost your mobile user acquisition strategy and your installation volume?
Do you want to improve your ranking on the App Store and Google Play Store with a real ASO strategy?

I am theApp GrowthandASOexpert you need to boost yourMobile User Acquisition🚀


📈My key figures📈

⌁ +75 mobile applications supported;
⌁ across +10 countries on the App Store and Google Play Store;
⌁ with monthly user acquisition budgets from €1K to +€500K;
⌁ i.e. +2000 paid media campaigns created and + more campaigns audited;
⌁ across +15 acquisition levers (Facebook, Google, Snapchat, TikTok, Apple Search Ads...).


đŸ§‘â€đŸ’» My services đŸ§‘â€đŸ’»

✔APP STORE OPTIMIZATION (ASO)

⌁ Detailed audit of yourASOon the App Store and Google Play Store
⌁ Strategic recommendations to maximize yourUser Acquisitionstrategy
⌁ Writing of texts (titles, descriptions, keywords) for optimalASOreferencing
⌁ Creative briefs and creation of screenshots and videos in partnership with mobile designers
⌁ A/B testing strategy and App Store Optimization with support and monthly reporting

✔APP GROWTH & MOBILE USER ACQUISITION

⌁ Audit of your advertising accountsUser Acquisitionstrategy
⌁ Launch of yourmobile acquisitionand social ads campaigns
⌁ Management and piloting of yourmobile acquisitioncampaigns on a monthly basis
⌁ Performance analysis and continuous optimization to achieve your ROI objectives

See you soon in the chat to discuss your needs! 💬

ASO #AppStoreOptimization #MobileUserAcquisition #AppStore #GooglePlayStore #AppGrowth #AppMarketing #MetaAds #FacebookAds #GoogleAds #ASA #AppleAds

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Amazon Ads
    Performance Account Manager - Digital Advertising
    E-COMMERCE
    January 2022 - January 2024 (2 years and 1 month)
    Paris, France
    I supported major clients in developing their presence on and off Amazon through a range of search, display, and video advertising products, using 1st and 3rd party data, and developing full-funnel strategies adapted to advertisers' e-commerce challenges.

    ✅ RESPONSIBILITIES
    - Management of a multi-sector portfolio of +30 companies
    - Support and education of advertisers and agencies on Amazon Ads advertising products: Sponsored Ads, DSP (Display, OLV), Fire TV, Twitch, etc.
    - Definition of full-funnel media plans: from awareness, to consideration, to purchase and customer loyalty
    - Use of Amazon data and 3rd party data (e.g., Kantar) to build recommendations adapted to market changes and buyer behavior
    - Consultant role for companies with the objective of boosting sales and growth on amazon.fr

    #paid ads # paid ads growth #analytics
    Amazon Ads Retail Media Growth Marketing SEA Display Ads Analytics
  • Free2Move
    Head of User Acquisition
    TRANSPORTATION
    September 2021 - December 2021 (3 months)
    Paris, France
    In charge of the acquisition team, I managed the development strategy of services in Europe and the expansion of the car-sharing service to the US across various industry acquisition levers.

    ✔ RESPONSIBILITIES
    - Management of a team of traffic managers
    - Management of international acquisition strategy (App + Web / Social Media + SEA / B2C + B2B / 5 services)
    - Responsible for all acquisition channels: UA, Social Media, ASO, partnerships

    📝 KEY ACTIONS
    - Opening of new markets (Denver + Portland) in the US
    - Deployment of app tracking and SKAdNetwork adaptation
    - Implementation of probabilistic tracking methods (iOS14+ friendly)

    user acquisition mobile # mobile acquisition # mobile acquisition # ads # paid ads # paid social media # user acquisition # app growth # acquisition # facebook ads # meta ads # google ads # tiktok ads # apple search ads # paid ads growth # app analytics # ASO # App Store # Google Play Store # App Store Optimization
    User Acquisition Tracking SKAdNetwork Growth Strategy Mobile Acquisition Mobile Acquisition App Growth Facebook Ads Google Ads Facebook Ads Google Ads ASO App Store Optimization
  • Addict Mobile
    User Acquisition Team Leader
    SOCIAL NETWORKS
    September 2019 - September 2021 (2 years)
    Paris, France
    In charge of a team of account managers, I was responsible for the mobile acquisition strategy and the performance of a portfolio of applications across social media, search, display, and video channels, on a worldwide scope.

    ✔ RESPONSIBILITIES
    - Management of a team of Account Managers
    - Responsible for a multi-sector app portfolio (Photo, News, Podcasts, Retail, etc.)
    - Definition of media plans and acquisition strategies focused on ROI and performance
    - Audit of our clients' store pages and ASO redefinition
    - Multi-source expertise: Google Ads, Facebook Ads, Snapchat Ads, Apple Search Ads, Pinterest Ads, TikTok Ads, Twitter Ads, AdNetworks, etc.
    - Definition of creative strategies and execution of creative concepts in collaboration with the design team

    🔱 KEY FIGURES
    - Supported +40 applications
    - Responsible for a campaign budget of €700K to €1M per month
    - Management of +300 mobile acquisition campaigns worldwide
    - Monitoring of +15 performance indicators (CPM, CTR, CPC, CPI, CPA, CVR, ARPU, ARPPU, LTV, %retention...)

    user acquisition mobile # mobile acquisition # mobile acquisition # ads # paid ads # paid social media # user acquisition # app growth # acquisition # facebook ads # meta ads # google ads # tiktok ads # apple search ads # paid ads growth # app analytics # ASO # App Store # Google Play Store # App Store Optimization
    Growth Marketing Management ROI Mobile Marketing Mobile Acquisition Mobile Acquisition App Growth User Acquisition Tracking App Analytics Facebook Ads Facebook Ads Google Ads Google Ads ASO Apple Store App Store Optimization App Store Connect App Store Optimisation Google Play Store
Check out John's experience

Reviews

5.0

Out of 12 ratings

NoémieN

Noémie

TEAM'PARENTS

Reviewed on 2/13/2025

Efficient mission and very pleasant and easy collaboration with John.
BrianB

Brian

SEZ

Reviewed on 7/3/2024

I had the pleasure of working with John on improving my Meta Ads and Apple Search Ads campaigns. John proved to be a true expert, communicating effectively and always meeting deadlines. His organization and expertise greatly contributed to the optimization of our campaigns. I highly recommend him for any future collaboration.
Show all 12 reviews

Recommendations

VI
Margot LienartML
PR
+3
Vanda Issartel and 5 other people have recommended John

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Education

  • Master Grande Ecole - Specialization in Digital Marketing
    Montpellier Business School
    2019
  • Bachelor's Degree - Specialization in Management
    Universidad Politécnica de Cartagena
    2016
Check out John's education

Certifications

  • Apple Search Ads Certification
    Apple Search Ads
    Apple Search Ads
  • Solutions Partner Certification
    Adjust
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John's certifications are only visible to Malt Community members

Skill set

App Store Optimisation
Mobile Application
App Store
Google Play Store
App Store Connect
Traffic Acquisition
Mobile Marketing
Mobile First
Meta Ads
Google Ads
TikTok Ads
Apple Search Ads
ASA
Snapchat Ads
Adjust
Appsflyer
Branch
iOS
Android
Apple Ads
Amazon Ads
Retail Media
Growth Marketing
SEA
Display Ads
Analytics
Tracking
SKAdNetwork
Growth Strategy
Mobile Acquisition
Mobile Acquisition
Facebook Ads
Facebook Ads
Google Ads
Management
ROI
App Analytics
Apple Store
Digital Communication
B2B Marketing
Content Creation
Web Marketing Strategy
Performance Management
Mobile User Acquisition
Campaign Management
Ad Campaign Management
Meta Ads Campaign Management
Google Ads Campaign Management

Categories