Freelancer profile translated to English.
Back to original languageAbout Johnny
Traffic, but not enough sales, calls, or sign-ups. That's a conversion problem.
Audit delivered in under a week, mockups included.
WHAT YOU GET
▸ CRO Audit: funnel, friction points, analytics data
▸ Competitive analysis and offer positioning
▸ Conversion-oriented copywriting for your key pages
▸ HTML/CSS mockups ready to send to your developer
▸ Reporting: diagnosis, projected results, and growth advice
▸ Iteration follow-up available post-redesign
WHY ME
✅ CRO Audit + business growth advice — not just technical recommendations
✅ HTML/CSS Mockups: more precise than a wireframe, less interpretation for your integrator
✅ Projection of expected results in the deliverable + iteration follow-up available after redesign
RESULTS (excluding Malt via Pulsating-Strat.com)
48 companies assisted. Minimum +22% in revenue after intervention.
📈 Food supplements: CVR 1.2% → 2.8% · +€47,000/month
📈 DTC Jewelry: AOV €35 → €52 · CVR 0.9% → 1.4% · +€18,000/month
FOR WHOM
E-commerce, lead pages, showcase sites: all stacks.
I work with SMEs and freelancers because that's where my 7 years of personal entrepreneurial management (Shopify, Etsy, Amazon) bring the most value.
Write to me, I'll reply within 24 hours.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Pulsating StratPresidentCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Les Herbiers, FranceIndependent CRO Consultant: I identify what's hindering conversion and deliver ready-to-implement fixes. Direct contact, no agency.I intervene in three situations:
- Website not converting despite qualified traffic
- Drop in conversion after a redesign
- Launch of a new website or capture page
- Improvement of an existing correct conversion
What I deliver:- Comprehensive CRO Audit: funnel, friction points, analytics data
- Competitive analysis and offer positioning
- HTML/CSS mockups ready to send to your developer
- Reporting: diagnosis, projected results, and growth advice
Results (via pulsating-strat.com):- 48 companies assisted. Minimum +22% in revenue after intervention.
- 📈 Food supplements: CVR 1.2% → 2.8% · +€47,000/month
- 📈 DTC Jewelry: AOV €35 → €52 · CVR 0.9% → 1.4% · +€18,000/month
- C.E.BDirectorE-COMMERCEApril 2018 - April 2025 (7 years)Les Herbiers, FranceCreation and management of a proprietary e-commerce store for 7 years.Full chain management: traffic acquisition, product page optimization, conversion, customer loyalty.What this experience brings concretely:I structured and tested my own sales funnels under real margin constraintsI managed the same trade-offs as my clients: ad budget, stagnating conversion rates, non-converting product pagesI managed Meta Ads, Google Ads, and Pinterest Ads in real conditions — not simulationsAd Platforms:Meta Ads · Google Ads · Pinterest AdsAnalytics:GA4 · HotjarStack:Shopify · Etsy · Amazon Seller
- Sound TalesCo-FounderSOFTWARE PUBLISHINGDecember 2025 - Today (8 months)Les Herbiers, FranceCo-founder of a SaaS platform (audio literature). Responsible for product definition, user journey, and acquisition strategy.Applies internally the same CRO levers offered to clients: structuring the conversion funnel, optimizing the registration process, offer positioning, and growth strategy.
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