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John Le NormandJL

John Le Normand

Expert Retail | Project Management & Consulting

€1,000/day
Anglet, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About John

💡 About me

With over 15 years of experience in retail, including 10 years as a store manager, I have managed profit centers, led teams, and supported the commercial development of French and international groups.

In parallel, my passion for sports has led me to develop several projects and manage sports facilities. I also provide coaching and consulting to players and clubs (professional and amateur), with expertise in football.

📍 Based in Anglet – Available in France and internationally

As a natural leader, through my commitment and skills, I have helped my colleagues and players to excel, reaching positions of high responsibility or signing with professional football clubs.

My teams have consistently shown increasing results, becoming the best in Europe in terms of KPIs at the professional level or winning championships at the sports level.

🚀 What I offer

📌 Consulting & Project Management (Retail & Sport)

✅ Commercial Strategy & Expansion: performance analysis, sales optimization, omnichannel management.
✅ Project Management: store openings, team management, digital transformation.
✅ Sports Facility Development: design and management of autonomous fields, business plans, and profitability.
✅ Customer Experience Strategy & Loyalty: customer journey, local marketing, service optimization.

⚽ Sports Coaching & Training

✅ Individual Coaching & Club Consulting: technical and mental training, progression plans.
✅ Support for Young Players: technical development, physical and mental preparation.

Why choose me?

✅ Dual Expertise in Retail & Sport: a comprehensive view of business and the field.
✅ Proven Experience in Project Management and Commercial Development.
✅ Performance and Innovation-Oriented Approach.

🎯 Contact me to discuss your projects and goals!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Anglet (up to 50km)

Experience

  • NIKE
    STORE SUPERVISOR
    RETAIL (SMALL BUSINESS)
    March 2017 - Today (9 years and 3 months)
    Bayonne, France
    Tasks: Store management, annual review follow-up, coaching, mentoring. SMART objectives. Digital and KPI tracking (SFL 2.0). HR, recruitment, schedule management, business planning, priority management, and VM. InStore Trainer, BOH (Stock) Core Leadership.
    Purpose: NCA EMEA Elevated Champion, MSADH Territory Ambassador FRENCH LEAGUE (Task Force and Artistic Director), DE&I Champion.
    Help Team: St Denis BF19 (store management), St Denis reopening 22 FTW LEAD (management of 50 people), Nice reopening 23 FTW LEAD (management of 70 people).
    Leadership Recruitment Consulting Training Team Management Productivity
  • THE KOOPLES SPORT
    STORE MANAGER
    RETAIL (SMALL BUSINESS)
    September 2013 - February 2017 (3 years and 6 months)
    Biarritz, France
    Advice in a high-end and highly competitive environment (Galeries Lafayette), visual merchandising execution and adaptation, weekly reporting and feedback to head office.
    Team management, coaching, mentoring, and KPI monitoring. Inventory management, after-sales service, scheduling, objective setting, recruitment, and HR follow-up.
    Recruitment Consulting Retail Sales Inventory Management Inventory
  • GALERIES LAFAYETTE
    SALES ADVISOR
    May 2013 - August 2013 (3 months)
    Biarritz, France
    Advice in a high-end environment, VM, reporting, management, coaching, and KPI monitoring. Inventory management, after-sales service, scheduling, and objective setting.

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Education

  • ISIC LICENSE
    UNIVERSITY OF BORDEAUX III
    2011
    LICENCE ISIC
  • STG BAC (High School Diploma)
    2007
    BAC STG

Skill set

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