John Hayek

Head of Media Production – MIPIM 2025, Cannes

In charge of leading audiovisual production during the event, I oversaw the entire creative and technical process:

• Coordination of an on-site creative team (cameramen, photographers, editors).

• Real-time coverage of the event: interviews, short content for social media, aftermovie videos.

• Development of a content strategy in line with MIPIM's marketing objectives.

• Rapid delivery of content adapted to different media (Instagram, LinkedIn, projections, etc.).

• Direct interaction with exhibitors and partners to ensure optimal promotion.

Following the explosion of the port of Beirut, I initiated a documentary work that was both visual and human, to bear witness to the reality experienced on the ground:

• Capturing testimonies from survivors, rescuers, and residents of the disaster-stricken neighborhoods.

• Photography of the destruction, but also of resilience and citizen solidarity.

• Creation of a short documentary film combining interviews, archival images and scenes from daily life.

• Dissemination of the project on social networks, local media and associative events.

• Working in complete autonomy: scouting, shooting, editing, color grading and distribution

I participated in the live broadcast of major events, both public and corporate, by managing the entire technical process, from camera installation to live transmission. My main responsibilities included:

Directing live multi-camera coverage of large-scale events, conferences and public forums.

Coordinating with on-site technical teams to ensure perfect synchronization of cameras and sound.

Operating cameras and broadcast switchers in dynamic, time-pressured environments.

Ensuring high-quality visual output, in line with the client's communication objectives.

Rapidly resolving live transmission issues in real time with precision.