Freelancer profile translated to English.

Description

Welcome to my Malt profile!

Paid Media & Mobile Marketing Consultant | Google Ads, Meta Ads, TikTok Ads, ASO 🦚

I help scale-ups, startups, e-merchants, and VSEs/SMEs develop their acquisition and scale their growth through unique expertise inPaid Media& **Mobile Marketing**.

🔹 Over€12M in advertising budgetsmanaged

🔹Expertisein SEA, SEO, Social Ads, Mobile Growth (ASO / ASA / Apple Search Ads)

🔹 Multi-sector:SaaS, Mobile Apps, B2B/B2C, Media, e-commerce

My Expertise

🟢Paid Media | SEO –Maximize your conversions

Google Ads (Search, Display, Shopping, YouTube, Performance Max)
Bing Ads
Meta Ads (Facebook/Instagram)
TikTok Ads
Apple Search Ads (ASA)
Snapchat Ads
Content Creation (UGC, static)
SEO (SEO Audit, Editorial Planning, Sponsored Links, Semantic Coconing)

🟢 Mobile Marketing –Accelerate your app's growth

ASO (App Store Optimization) → maximize visibility & downloads
Apple Search Ads (ASA) → capture the most qualified users
Advanced Mobile Tracking (SDK, Firebase, Adjust, GA4, GTM Server-Side)
App Growth Strategy → acquisition, retention & monetization (Appsflyer, Appfollow, Apptweak)

🟢 Web & Mobile Analytics + CRO –Pilot and optimize your results

Tracking setup and optimization (GA4, GTM, Conversion API)
Conversion Funnel & A/B Testing
Dashboards & ROI Analysis
Analytics (Amplitude, Mixpanel)

Why collaborate with me?

**360° Acquisition Vision**: Paid, SEO/ASO, Mobile, Tracking

*ROI-drivenApproach: every euro invested must generate a clear return

*Multi-channelExperience: e-commerce, apps, SaaS, media

*Mobile MarketingExpert

Want to scale your campaigns, reduce your acquisition costs, and boost your app or website growth?👉 Contact me today.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Romanian
Basic

Workplace preferences

Can work on-site

Tours (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 10km)

Swapn
Head of Acquisition (Part time)
CONSULTING AND AUDITS
January 2023 - June 2024 (1 year and 5 months)
Paris, France
Led acquisition strategy at Swapn, building and scaling performance marketing campaigns to drive user growth and revenue. Oversaw paid media, and analytics to optimize ROI across channels.
Tiime
Head of Acquisition | Senior Marketing Manager | Associate
SOFTWARE PUBLISHING
November 2022 - Today (3 years and 9 months)
Paris, France
Built Tiime’s marketing and acquisition engine from scratch, scaling it into a profitable growth model.
Pentalog Growth Factory
Head of Global Marketing
TECH
March 2020 - June 2022 (2 years and 3 months)
Paris, France
Directed Pentalog’s global marketing strategy, managing teams and scaling brand growth across multiple markets.

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Bachelor's degree - Sport and Fitness Administration/Management
Université d'Orléans
2016
Marketing / Event Management / Data Analysis / Management / Sociology
Master of Business Administration - MBA Marketing
University School of Management (IAE)
Creative and Digital Strategies / Social media marketing / Brand Management / Cross-Channel Strategy / Retail Data Analysis / E-marketing

Google Analytics IQ Certification
Google
2018
Google Analytics
Google Adwords Certification
Google
2019
Google AdWords

Johan's certifications are only visible to Malt Community members

Johan Simonneau

User Acquisition | SEO | ASO | Mobile App | Ads 🦚

About Johan

Paid Media & Mobile Marketing Consultant | Google Ads, Meta Ads, TikTok Ads, ASO 🦚

My Expertise

Why collaborate with me?

Experience

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