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Johan PayardJP

Johan Payard

Business Developer / KAM / Key Accounts

€450/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Johan

Passionate about business development and new opportunities, I have forged my expertise through 22 years of B2B experience, particularly in demanding markets such as new technologies, media, events, and sports.

Specializing in the acquisition and management of strategic accounts, I support companies in their growth by developing high-performing commercial strategies, building lasting partnerships, and driving new client acquisition.

My career has allowed me to work with high-level stakeholders (C-Level, general management, communication, marketing) and generate several million euros in revenue in competitive environments.

Coming from the world of rugby, I embody values that define me daily: commitment, teamwork, resilience, and the pursuit of performance. I enjoy taking on challenges, uniting people, and moving forward with determination to achieve my goals.

My expertise and professional network will be assets to accelerate your business development.

Ready to discuss your challenges and my expertise to create new successes together?
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • OneFlash
    Business Developer / Sales Manager
    January 2021 - January 2024 (3 years)
    Paris, France
    OneFlash Self-Service Portable Charger Solutions – Top 40 Station F Startup
    • Go to Market France – Commercial Strategy – Acquisition – Lead Generation - Development – Performance Management – Event Partnerships – Professional Trade Shows & Networking Events
    • Sales Team Management
    • Targets: Supermarkets/Hypermarkets, Real Estate Companies, Sports Venues & Concert Halls, Amusement Parks, Gaming Casinos, Event Agencies...
    • Stakeholders: General Management, Marketing, Customer Experience, General Services
    • Revenue generated: +€500k, +100 contracts
  • Nicecactus
    Strategic Account Manager
    January 2020 - January 2021 (1 year)
    Nice, France
    Nice Cactus Gaming & E-Sport Platform
    • Acquisition of new clients targeting Gen Z & Alpha
    • Targets: Advertisers, Communication Agencies, Sports Federations and Leagues
    • Stakeholders: Marketing/Communication/Partnership Directors
    • Successful partnerships with Duracell, Crédit Agricole, Perrier, Emile Frey
  • Marques Midi Olympique & Rugbyrama
    Account Manager
    January 2014 - January 2020 (6 years)
    100% Rugby Event & Media Sales Agency – Midi Olympique & Rugbyrama Brands
    • Acquisition of new media & event clients - Upsell - Annual renegotiation
    • Negotiation of partnership agreements with French & European leagues and federations
    • Targets: Advertiser Marketing/Communication Directors, media agencies, federations, leagues, pro clubs
    • Management of 2 sales representatives
    • Average annual revenue €1M => 110% vs objectives

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