Freelancer profile translated to English.
Back to original languageAbout Johann
I act as a Fractional Marketing Lead for B2B companies (SaaS, fintech, cybersecurity, industry) that need to structure their marketing to support their growth.
Often, the strategy exists, the teams are competent, but the positioning lacks clarity, priorities are fuzzy, or Marketing and Sales are not moving at the same pace.
That's where I come in.
I clarify the value proposition, help make choices, structure the Go-to-Market, and implement a coherent marketing system that can be activated by the teams and aligned with business objectives.
My role is not just to produce. It is to provide direction, organize execution, and make marketing more readable, both internally and in the market.
15+ years of experience in B2B and international environments. FR / EN / IT.
Italian
Fluent
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Bergerac (up to 30km)
Experience
- IndépendantFractional Marketing Lead & B2B PositioningCONSULTING AND AUDITSJune 2015 - Today (11 years)Bordeaux, FranceFor 10 years, I have been working with B2B organizations facing strategic clarification or commercial acceleration challenges.The contexts are varied: scale-ups in European expansion, deeptech companies in market education phase, industrial players in marketing structuring.Types of interventions carried out:
- Complete overhaul of product/corporate positioning
- Structuring of Go-to-Market for new segments
- Creation of commercial assets for complex sales cycles
- Harmonization of multi-country editorial content
- Marketing/sales alignment on strategic accounts
Some recent missions:- European Fintech: overhaul of messaging and commercial enablement before market expansion
- Deeptech cybersecurity player: structuring the product narrative for international markets
- International Group: rationalization of SEO and multi-country editorial governance
- VALTECHMarketing Excellence CoordinatorCONSULTING AND AUDITSDecember 2013 - November 2014 (11 months)Montréal, CanadaCross-functional role within an international digital transformation agency, tasked with structuring marketing activation and supporting business development.
Marketing & Activation
- Design and deployment of activation plans around agency news and expertise
- Analysis of marketing operations performance and continuous optimization
- Coordination of editorial and graphic productions
- Community management and sector watch
Sales Enablement & Development
- Identification of commercial opportunities and support for development plans
- Implementation of sales support tools (CRM, case studies, segmentation)
- Structuring and optimization of databases
Events & Press Relations
- Organization of professional and internal events
- Writing and distribution of press releases
- Community engagement at industry trade shows and conferences
- SidièseSenior Project Manager → Group ManagerDIGITAL AND ITAugust 2011 - November 2013 (2 years and 3 months)Boulogne-Billancourt, France
Strategic Steering & Consulting
- Definition of corporate and CSR communication strategies
- Support for communication and sustainable development departments
- Construction of editorial platforms and multi-channel systems
- Management of strategic recommendations and client presentations
Management & Coordination
- Supervision of project teams (consultants, creatives, copywriters)
- Coordination of internal expertise and external partners
- Management of schedules, budgets, and account profitability
Deployment & Production
- Design of annual and CSR reports
- Production of corporate and institutional content
- Organization of events and editorial systems
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Education
- Master 1 | Marketing and CommunicationIPAG Business School2004- Compréhension du consommateur et la relation de l’entreprise avec ses clients - Gestion et contrôle des activités de l’entreprise servant de support à la satisfaction du client - Gestion des stratégies de relations individualisées avec le client et développement des stratégies publicitaires, marketing et commerciales - Approfondissement des fondamentaux de la gestion sous l’angle international.