Johann Ouaki

Expert in communication, branding, and marketing with over 15 years of experience, I support companies in strong growth or strategic transformation phases (scale-ups, mid-sized companies, regulated organizations) with their positioning, storytelling, and business impact challenges.

I intervene where communication is no longer just about image, but a lever for clarity, credibility, and performance: structuring a brand platform, redesigning corporate or product narratives, managing external and internal communication, reputation and sensitive situation management, aligning marketing/product/sales, or coaching leadership teams.

My background has led me to work in demanding and exposed environments (tech, fintech, Web3, financial services, cybersecurity), often internationally, with a strong results and responsibility culture. I have led multidisciplinary teams (brand, content, PR, social media, design, paid) and managed structuring projects: global brand repositioning, product launches, 360° campaigns, thought leadership initiatives, employee advocacy, or building communication functions from scratch.

As an independent consultant, I work in sprints, long-term missions, as a replacement, or to support executives (CEO, CMO, founders), with both a strategic and operational approach. I quickly integrate into teams, speak the language of decision-makers, and can advance complex issues without over-promising or jargon.