Johann Merkel

- Setup of a central Power BI reporting for consolidating CRM, marketing, HR, and financial data for a company-wide KPI and control model.

- Development of a scalable customer experience platform with website and customer/candidate portal for a personnel service provider.

- Development of an innovative software solution for implantological treatment management, including pilot operation with medical users.

- Management of a complex CRM data migration from two legacy systems into a new industry solution for recruitment agencies.

- Development and launch of a new online presence, including a patient portal, with a significant increase in visibility and patient inquiries.

- Development of an AI prototype for the automated analysis and structuring of medical patient documentation.

- Development of a customized radio-surgery patient management system to map medical and administrative processes.

- Execution of the CRM software selection for a personnel service provider with a recommendation for Vincere as the target platform.

- Execution of a CRM discovery study for a personnel service provider to evaluate technologies, business value, and implementation options.

- SAP-Emarsys implementation to enable email marketing, marketing automation, next best action/next best offer (NBA/NBO), campaign management, and marketing planning, including integration into the future CX IT architecture with SAP for Utilities, SAP Service Cloud, SAP Customer Data Cloud, website, social media, Google Ads, product management tool, and output management system.

- Setup of online lead funnels for charging solutions, heating solutions, and commodity products, including coordination of content creation, website setup, UX/CX, campaign planning and execution, KPI tracking, and management reporting.

- Software evaluation of various CRM-commerce solutions for the energy industry.

- Implementation of lead management in the existing B2B CRM system EVI.

- Concept for the implementation of GDPR in the existing B2B CRM system EVI.

- Concept for integrating the B2B CRM system EVI with an address provider via a web service interface, including optimization of risk management within the sales process for commodity products.

- Company-wide detailed CRM roadmap from 2019–2025, approved by the Chief Marketing Officer.

- Implementation of a data import add-on for the B2B CRM system EVI, including coordination of two external service providers.

- Concept and implementation of a B2B customer segmentation model in the B2B CRM system EVI.

- Data migration (WRICEF) from the old to the new meter data model for the B2B CRM system EVI (Zählpunkt → MaLo & MeLo).

SENIOR CONSULTANT

- Workstream lead for a Customer Master Data Maturity Check at an automotive company.

- Project lead for SAP CRM 7.0 Sales Management at a global logistics company.

- Workstream lead for SAP CS as part of an SAP ERP implementation at a medical technology company.

CONSULTANT

- Workstream lead for a Customer Data Management concept at an automotive company.

- Workstream lead for the implementation concept of an SAP CRM 7.0-based HR Shared Service Center System at a chemical company.

- Workstream lead for the implementation of an SAP CRM 7.0-based Financial Shared Service Center System at a semiconductor company, including deep integration into SAP ERP and SAP BW.

BUSINESS ANALYST

- Team member in the implementation of a Europe-wide complaint management system based on SAP CRM 7.0 at a fashion company.

- Team member in the CRM software evaluation between Salesforce, SAP CRM 7.0, and Microsoft Dynamics at a life sciences company.