Freelancer profile translated to English.
Back to original languageAbout Johann
E-commerce, SaaS, D2C, ESS: different sectors, one recurring question: how do we attract people, and how do we keep them?
E-commerce & Performance:E-commerce Project Manager for high-traffic websites (Nescafé Dolce Gusto, Arkose&co, Lulu dans ma rue): commercial animation, landing pages, product page optimization, conversion rate improvement. Agency coordination and CMS management: Magento, Shopify, WordPress/WooCommerce.
Digital Acquisition, Paid Media & Lead Generation:Results-oriented Traffic Manager: Meta Ads, Google Ads, and LinkedIn Ads campaigns, account structuring, A/B testing, ROAS and CPL optimization. B2B lead generation to supply sales teams with qualified prospects. Tracking via Google Tag Manager, GA4, and Google Search Console. Five-figure monthly budgets managed autonomously.
CRM, Marketing Automation & Growth Hacking:Onboarding, cart abandonment recovery, nurturing, loyalty: scenario implementation on Salesforce, HubSpot, Brevo, or Mailchimp. SaaS and self-service acquisition included. Over 5 million emails sent, KPIs continuously monitored.
Digital Project Management:Large corporations or teams of 6: scoping, roadmapping, and agency management remain the same. Tagging plan, dashboards, reporting to never navigate blindly. Tools: Trello, Jira, Asana, Notion.
Available for acquisition, growth hacking, digital project management, or CRM management missions.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
German
Basic
Can work on-site
Paris (up to 10km), Marseille (up to 10km), Nantes (up to 10km), Lyon (up to 10km), Rennes (up to 10km)
Experience
- Ordalie
On Malt
Paid Acquisition & Data Growth Consultant (B2B SaaS)SOFTWARE PUBLISHINGMarch 2026 - July 2026 (3 months)Paris 11 Popincourt, FranceFull-funnel growth support for Ordalie, a B2B LegalTech SaaS company, focusing on acquisition and data management.Paid Acquisition (Google Ads / LinkedIn Ads): Reworking bidding strategy (return to tCPA, signal sequence → Stripe values → LTV-based value bidding), isolating Brand from acquisition economics, producing compliant RSA ads and budget pacing scripts.CRM & Sales Ops (Attio): Complete CRM structuring, object architecture, Stripe Invoicing integration, round-robin attribution triggered on activation rather than signup. Sales management dashboards (targets vs. actuals, weighted forecast, Net MRR), stage-gate charter, and pipeline hygiene diagnosis.Lifecycle & Prospecting: Activation, re-engagement, and win-back email sequences based on conversion insights; qualification of a database of +950 ICP contacts and multi-sales nurturing structuring.Analytics: Cohort-based LTV modeling and definition of mid-funnel activation signals to feed Smart Bidding. - Organic StoriesE-commerce Consultant — Audit, Scoping & UX/UI DesignAGRICULTUREApril 2026 - June 2026 (2 months)Paris, FranceSupporting Organic Stories in the first phase of their e-commerce redesign: existing audit, project scoping, and UX/UI mock-up design.Specifically: UX audit of the purchasing process to identify friction points and conversion levers; functional scoping and prioritization of redesign tasks with the teams; design of wireframes and then design mock-ups for key pages in the sales funnel.Objective: Lay conversion-oriented foundations before the development phase.
- Guest AdomGrowth Consultant — Google Ads & Meta Paid AcquisitionTRAVEL AND TOURISMApril 2026 - June 2026 (2 months)Paris, FranceManaged Guestadom's paid acquisition on Google Ads and Meta, across two distinct funnels: B2C acquisition of homeowners and B2B recruitment of concierges.Scoping and complete reconstruction of the Google Ads account (7 campaigns structured by region and objective), ensuring tracking and conversion reliability, then switching Search campaigns to smart bidding (Maximize Conversions).Restructured Meta campaigns and launched new B2C and B2B lead generation campaigns.Results in the transition month: more than double the leads generated per week (+118%), overall CPL reduced by 10%, several clients signed, including a segment showing a 275% ROI.Reactivated Google conversion tracking.
Reviews
Recommendations
+2
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Education
- Webmarketing & UXHETIC2020Le Mastère Marketing et UX design donne l'opportunité de développer une expertise ainsi qu'une vision précise des besoins et évolutions du marché dans le domaine large qu’est le marketing digital. Le programme est axé sur les stratégies marketing web et l’expérience utilisateur et vise à former des spécialistes en marketing digital au service des stratégies de croissance des entreprises. La formation est résolument pragmatique, opérationnelle et centrée sur les besoins utilisateurs de sorte à maîtriser l’ensemble des enjeux et des problématiques des stratégies de croissance digitales dont vous aurez la charge une fois diplômé.
Certifications
- Search Engine Optimization and Content MarketingIBM2026
- GenAI for SEO: A Hands-On PlaybookIBM2026