Freelancer profile translated to English.

Description

I am first and foremost passionate about food in all its forms (production, nutrition, cooking...) and about discovering our local regions. What particularly appeals to me is discovering the passionate people who produce our food (often behind the scenes).

My education: Master's degree in nutrition and marketing of food products.

My experience: 15 years of experience in marketing and communication

My strengths: The right balance between rigor and creativity

Since 2019, I have created a company with the status of self-entrepreneur to offer my experience and skills in marketing and communication to farmers, producers & SMEs.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Chartres (up to 50km), Orléans (up to 50km), Paris (up to 100km)

Caracterre Communication
Freelance
DIGITAL AND IT
July 2019 - Today (6 years and 11 months)
Marketing & communication consulting, brand creation, website development, creation of advertising materials
Vallégrain
Marketing & Communication Manager
AGRICULTURE
July 2016 - Today (9 years and 11 months)
Define a differentiating marketing strategy
- Implement all marketing operations at points of sale by organizing seasonal campaigns
- Overhaul all packaging
- Create sales tools

Build a B2C and B2B communication strategy
- reposition the brand with a redesign of the brand platform and graphic identity
- build the digital ecosystem
- implement communication tools

Define and implement an R&D policy
- trend and innovation watch
- develop strategic ranges
- launch new product ranges
Teva
Trade & Digital Marketing Manager
PHARMACEUTICALS INDUSTRY
January 2010 - June 2016 (6 years and 6 months)
Management of the Trade Marketing department
- Definition of national Trade Marketing strategy and by store
- Development and monitoring of marketing plans by store

Management of the digital department
- Definition of B2B digital strategy
- Creation of digital tools (e-learning platform, patient monitoring platform, mobile applications, CRM overhaul, e-ADV development...)