Johannes Weinsheimer

Brand building of Johannes Weinsheimer Photography as a photo artist with a focus on artistic photography, commissioned photography, drone photography, and visual brand worlds.

This includes:

Result: An independent art and brand world with international renown, a growing collector and customer base, and a successful combination of aesthetics, emotion, and commercial impact.

Development and implementation of brand strategic measures across Europe – with the goal of sharpening brand identity, strengthening differentiation, and establishing a consistent brand image across all countries.

Introduction of a consistent brand presence in close cooperation with Global Management – including definition of brand values, tonality, visual guidelines, and central communication messages.

Optimization of all stakeholder touchpoints along the entire brand journey – from subscribers and business partners to internal target groups, media, and public institutions. Focus on consistent brand experiences, trust-building communication, and emotional brand loyalty.

Responsibility for the entire European brand perception and brand experience, including the management of localization processes, quality assurance of brand-compliant implementations in over 10 countries, and the integration of brand management and performance goals.

Performance-oriented campaign planning and management across all relevant digital channels – including SEA, SEO, Display Advertising, Affiliate Marketing, and Email Campaigns.

Responsible for the planning, implementation, and ongoing optimization of measures for lead generation, conversion increase, and sustainable customer loyalty.

Budget responsibility in the seven-figure range, including cost control, success measurement (KPIs, ROAS, CPL, CTR, etc.), and reporting at management level.

Introduction of structured testing and optimization processes such as A/B tests, multivariate tests, and quality scoring models for data-based improvement of campaign performance.

Leadership of a four-person team with a focus on interdisciplinary collaboration between performance marketing, content, data analytics, and creation.

Successful expansion of reach from 280,000 to 1.3 million subscribers through targeted growth strategies, funnel optimization, and data-driven campaign management.

Planning and execution of national TV campaigns on high-reach channels such as ZDF, ProSieben, and Kabel1 – including media planning, creative development, and success evaluation in conjunction with digital measures.

Introduction of retargeting strategies and customer journey-based approaches for better target audience addressing, efficiency improvement, and cross-channel synchronization of measures.

Additionally responsible for the conception and planning of the ITB trade fair stand – from content focus and design to the organization of accompanying communication measures.