Freelancer profile translated to English.

Description

Looking for a Media Buyer who can turn your advertising budget into concrete results? I will help you create, manage, and optimize your Meta Ads (Facebook & Instagram) campaigns to generate more leads, sales, and visibility for your business.

My goal is simple: implement high-performing and profitable advertising strategies tailored to your needs. Whether you are a business, an e-commerce brand, a coach, an entrepreneur, or a local business, I will help you reach the right audiences through precise targeting, engaging creatives, and continuous campaign optimization.

What sets me apart is my results-oriented and data-driven approach. I don't just launch ads: I analyze performance, identify bottlenecks, and optimize every campaign to improve ROAS, reduce cost per acquisition, and maximize your return on investment. I also adapt to each client's objectives to propose a personalized and effective strategy.

I am used to working on various types of projects such as:

• lead generation campaigns;

• sales campaigns for e-commerce;

• WhatsApp and Messenger ads;

• awareness and engagement campaigns;

• optimization and scaling of existing campaigns;

• Meta Ads account audits;

• creation of simple conversion funnels.

Thanks to my analytical skills, responsiveness, and optimization focus, I can effectively support businesses looking to grow their digital presence and achieve measurable results through online advertising.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Orisha
Media Buyer
August 2023 - February 2025 (1 year and 6 months)
As a digital advertising specialist, I design, launch, and optimize Facebook Ads campaigns to generate leads and increase sales. I analyze performance (ROAS, CPA), adjust strategies, and continuously improve results. My goal: maximize campaign profitability and bring measurable growth to the company.
Lead Generation Sales Funnel Social Media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut E-commerce Web Marketing Strategy
ULTIMATE
Media Buyer
March 2023 - February 2024 (11 months)
As a freelancer, I collaborated with the company to develop its visibility and commercial performance through digital advertising. My role primarily consisted of designing, launching, and optimizing advertising campaigns on Meta Ads platforms (Facebook and Instagram) to generate qualified leads, increase sales, and improve advertising return on investment.

I was also responsible for analyzing campaign performance using key indicators such as ROAS, CTR, and cost per acquisition, and then adjusting strategies based on the results obtained. I participated in the development of targeting, optimization of advertising budgets, and improvement of advertising visuals and messages to maximize campaign impact.

This experience allowed me to develop strong skills in analysis, project management, and adaptation to the company's marketing objectives.
Advertising Lead Generation Creative Strategy Copywriting Marketing