Johanne Morel

www.avense-conseil.com

- Consultant and trainer in marketing, communication, business development

- Company management and offer development

EXAMPLE MISSIONS:

CONSULTING AND SUPPORT:

• Publishing company and industrial planning and scheduling software deployment: development structuring

• Vehicle rental company for last-mile deliveries: Sales presentation materials

• Stainless steel process design and manufacturing company: Outsourced marketing and communication manager

• Physical store and online ski and equipment preparation services sales: Support for business development and communication

• Video communication company: Support for development in the Covid context

• Consulting and First Aid training company: Development structuring – rapid growth

• Association privatizing part of its commercial activities: Support for the transition to commercial activity in a business form

• Service company in the cycling sector: Support for structuring the strategy to develop the business

• Apartment hairdressing concept: Strategy structuring for larger-scale deployment, franchise network development strategy

• Communication agency: Support for structuring the strategy to develop the business

• Medical sector startup: Launch structuring support

• ENAAI, school of drawn image and design: Support for structuring strategy and internal organization

• Printing company: Support for structuring strategy and internal organization

• Software design and marketing company: Strategic support

• Jewelry & accessories brand: Product innovation launch strategy and business development around this novelty

• Software publishing company - business consulting market: Support for structuring offer development

• Engineering firm: Development structuring support

• Real estate development group: Strategic consulting and marketing support

• Building construction companies: Communication tools project management

• Launch of the Autrans-en-Vercors 4-season luge

- Marketing strategy: project genesis reflection

- Definition of positioning, communication foundations, identity, communication supports and channels

- Project management: creation and implementation of communication

- Operational support for the commercial launch of the offer

• New Olympic Hall, Albertville:

- Strategy structuring, target definition, positioning

- Support for visual identity creation

- Support for structuring seminar offers

• Alpes Contrôles

- Strategic consulting for the sales & communication team

- Structuring an external-internal communication action plan

within the framework of development

• 4* Hotel:

- Consulting and strategy structuring within the framework of an operational action plan for global hotel promotion, communication, and marketing missions in a rapidly evolving market context

- Operational support

• Carpentry – Furniture Manufacturing:

- Consulting and training for management on strategy for structuring and promoting activities in a diversification context

• Vine Nurseries:

- Consulting and operational support on structuring the activity promotion approach

- Redesign and alignment of communication tools, in line with target audiences and priority objectives: coordination of service providers, monitoring

- Annual project management for the creation of communication materials

• Visual communication, large format printing company:

- In-company training for project, communication, and sales teams within the framework of rapid growth

- Work carried out on internal organization and communication

• Mountain construction company, difficult access and industrial work:

- Consulting and operational support on structuring the activity promotion approach

- Redesign and alignment of communication tools, in line with target audiences and priority objectives: coordination of service providers, monitoring

• Event agency:

- Operational support: marketing of a mountain seminar offer, design and development, market launch of new offers

- Strategic consulting for the agency

• Ski lift company: Customer surveys (points of sale)

• Body shop: Structuring and launching a new offer

• IT equipment supplier: Market study, feasibility – offer launch project

Local Authorities

• Maurienne Tourisme:

- support and consulting for structuring the summer offer

- organization and facilitation of working meetings at the valley level with all tourism stakeholders

- collaborative work on the creation of tools and methods to structure and market summer offers

- delivery of a synthetic work tool to ensure the continuation of the approach

• Arlysère Territory:

- "interim" role as tourism referent

- monitoring of sustainable medium-mountain resort contracts (FEDER) and other financing mechanisms

- monitoring and consulting on e-tourism tools: GDS and e-hiking

• Municipality - Mountain Resort

- Member of the project team - study within the framework of a sports facility project

• Tourist Office - Mountain Resort:

- consulting and support for the communication manager in her new role

- training on structuring and planning missions

- training on communication missions, budget optimization, coherence and coordination of communication tools and actions

- training on press relations, best practices

- joint work on presenting the strategy to elected officials

TRAINING:

• Building safety engineering firm: Sales approach training

• Savoie Economic Agency / PLACE: Training for young companies on their communication

• Hospitality: In-company training on implementing the action plan

• Control and standardization company: Prospecting approach training

• Stainless steel process design and manufacturing company: Training – support for the marketing manager

• ENAAI, school of drawn image and design: Training – support for the management team and support team on the marketing approach

• Apartment hairdressing concept: Support for strategy implementation

• Private school: Strategy and social media

• Software/IT publishing and marketing company: Trainers and customer relations

• Facilitation of workshops for the Ambition PME program "Develop my sales and marketing functions"

• Member of the management committee

• Development, implementation, and monitoring of the park's marketing plan (opened in 2010)

• Target definition, design, and marketing of leisure and seminar offers

• Customer relations, prospecting, and contract negotiation

• Creation and management of partnerships, referral networks, and intermediaries

• Relations with agencies, suppliers, and service providers

• Press relations

• Operation of the park's business center (corporate events)

• Recruitment and management of the sales/communication/business center operations team

• On-call duties at the park: animation, security, ERP management procedures

• Concept evaluation, network audits

• Formalization of network tools, support for operational implementation

• Organization and participation in sales and communication activities