About Johanne
- Creation of well-being experiences (olfactory workshops, massages, conferences, holistic programs)
- Strategic consulting for health & well-being brands (positioning, storytelling, content)
- Facilitation of consultations and corporate support (stress management, vitality, nutrition, tailor-made topics)
- Writing editorial content related to health, holistic beauty, and well-being
French
Native or bilingual
English
Fluent
Experience
- Bien NaturopatheWellness Consultant & NaturopathHEALTH AND WELLNESSSeptember 2024 - Today (1 year and 9 months)Paris, FranceIndividual naturopathy consultationsCorporate / public well-being workshopsCorporate / private wellness daysHead massagesOlfactory & creative workshops
- Ad CAELIA (Claire Andréewitch)NaturopathHEALTH AND WELLNESSSeptember 2024 - March 2025 (6 months)Paris, FranceBrand strategy and positioningEditorial and visual content creationContent writing (social media & blog)Product sheet writingProduct launch and supportCompetitive analysis and benchmarkingDesign of sales and presentation materials
- IFFSenior Marketing ManagerCHEMICALSeptember 2017 - February 2025 (7 years and 5 months)Neuilly-sur-Seine, FranceCustomer projectsStrategic brand development, brand positioning on macro/micro trends, tailor-made complete fragrance solution, strong relation with innovation, consumer science & consumer insights.Strategy pitch core listmarketing lead, strategic & business driven visionCategory high knowledge and market expertisefragrance & market trend analysis, market monitoring, tracking..InnovationBrand translation of capabilitiesManagement (team)
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Education
- Master in Perfumery Creation & ManagementEcole Supérieure Du Parfum2016
- Naturopath PractitionerInstitut Supérieur de la Naturopathie2025Naturopathe certifinée FENA Membre de l'OMNES
Certifications
- Head Massage TrainingEcole Internationale du Spa
Skill set
Categories
- Other