About Johanne
French
Native or bilingual
English
Fluent
Experience
- DDB ParisAccount DirectorCONSULTING AND AUDITSJanuary 2017 - July 2023 (6 years and 7 months)Paris, FranceWith over 10 years of experience in Paris's finest creative agencies, I have developed comprehensive strategies for impactful 360° campaigns, from conception to launch, with a boundless passion for brand strategy and creative advertising.At DDB PARIS, I collaborated with renowned international brands such as Royal Canin, SEAT, L'Occitane en Provence, Jaeger-LeCoultre, and Monoprix.This varied experience has refined my creative and strategic perspective, allowing me to understand the unique needs of each client, whether they are respected retailers, mass-market brands (FMCG), or luxury giants. This versatility has taught me to approach each project in a tailor-made way, in line with the essence of each brand.Today, I apply this expertise to create personalized and sustainable SEO strategies that align perfectly with your brand identity and customer expectations.My time at DDB PARIS was instrumental in developing my passion and expertise in marketing strategies. I look forward to putting these skills to work on your projects.
- Boutique indépendante - L.M.D.L.SPinterest Strategist & Pinterest ManagementE-COMMERCESeptember 2023 - Today (2 years and 11 months)Antibes, FranceI assist and advise a young Etsy creator to increase her online visibility and sales through Pinterest:- Benchmark and competitor analysis- Creation and optimization of a Business profile- Definition of content pillars- Implementation of a tailor-made strategy- Strategic SEO research & optimization of ETSY descriptions- Creation, design advice & optimization of shop photos- Development of the editorial calendar- Pinterest Management- Statistics analysis
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Education
- Meta Certified Digital Marketing AssociateMETA2023
- Master II - Luxury Marketing & CommunicationINSEEC - SUP DE PUB2014