Freelancer profile translated to English.
Back to original languageAbout Johanne
🚀 Freelance Growth, SEO & SEA - Part-time Growth
🎓 10 years of experience in startups
🤝 Clients: Chance, Cafeyn, Jedha, Les Sherpas, Rofim, Franklin Pet Food...
1️⃣ My background:
During my startup experiences, I had the opportunity to:
- Implement SEO strategies multiplying non-brand conversion volume (lead generation & ecommerce) by 2 to 5
- Scale Google Ads accounts up to €750,000 annual budget
- Design funnels that generated over 100,000 leads (B2C)
2️⃣ I can assist you with the following topics:
- Acquisition strategy
- SEO
- SEA (Google Ads)
- CRO
- Growth Training
3️⃣ Some concrete examples of missions:
📚 Acquisition Strategy
- Definition of a Growth strategy adapted to your objectives: audiences, value proposition, acquisition channels, funnel
- Execution & management of the strategy
💻 SEO
- SEO Audit & action plan
- Semantic analysis
- Editorial strategy, content creation and optimization
- Monitoring & reporting
🎯 SEA
- Google Ads Audit
- Account restructuring & scaling
- Campaign launch & management
Feel free to contact me if you wish to discuss your needs.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- ChancePart-time Growth Freelance | SEO & SEA LeadEDUCATION AND E-LEARNINGMay 2022 - Today (4 years and 1 month)Paris, FranceI have been supporting Chance for 2 years in the implementation and development of their acquisition strategy.I am involved in various Growth topics:- SEA: account restructuring and management- SEO: audit, strategy implementation, semantic cocoon creation, technical optimizations, netlinking, tool setup, internal team training- CRO / Funnel: lead magnet creation, landing pages and nurturing loops, A/B test launch
- Maison RibambelleCo-FounderE-COMMERCEJanuary 2021 - November 2023 (2 years and 11 months)Paris, FranceWe launched the e-commerce brand Maison Ribambelle with my sister Steffie, an illustrator.👉 + 6000 products sold | 50 resellers in France & internationally | 13,000 followers on Instagram
- SwileGrowth Manager AffiliatesSOFTWARE PUBLISHINGMay 2020 - October 2020 (5 months)Paris, FranceThe Affiliates team is responsible for developing the network of establishments that accept the Swile card (restaurants, shops, large chains...).🎯 MISSIONS:- Construction and operational management of the Growth and CRM strategy for the affiliates division- Optimization of the customer journey and conversions- Implementation of monitoring tools to measure the impact of acquisition actions- Marketing management of partnerships with industry players📊 SOME RESULTS:- Launch of automated prospecting campaigns via Salesforce & Pardot → increase in conversion rate from 5% to 15%- Redesign of the affiliate registration and onboarding funnel- Partnerships with Uber Eats and Deliveroo
Reviews
Etienne
Les Sherpas
Reviewed on 3/6/2024
Johanne is a high-quality Google Ads consultant!
Rigorous, proactive, curious, and very knowledgeable about the Google Ads platform from both a strategic and technical standpoint.
I highly recommend Johanne if you are looking for a competent, serious, and committed Google Ads consultant.
C
Camille
Chance
Reviewed on 6/7/2023
Review from Georges Abi-Heila, interim Head of Growth at Chance:
"A subtle blend of rigor, efficiency, humor, and expertise: what more could you ask for?
Johanne is, frankly, a profile like few others: capable of both operational excellence and strategic perspective, she quickly grasps challenges and knows how to upskill in the (rare) areas she doesn't master, to quickly deliver value.
It's a huge pleasure to work with Johanne, and I can't recommend enough that you integrate her into your SEO and SEA teams.
The only potential risk is that you'll probably want to hire her..."
Recommendations
FU
+5
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Education
- Master of ManagementEDHEC Business School2015Master's Degree, Master In Management
- Master's DegreeUniversidad ESAN20152 semestres d'échange à Lima, Pérou - Cours de Master et MBA
Certifications
- AdWords FundamentalsGoogle2018
- Adwords Search CertificationGoogle2018