Freelancer profile translated to English.

Description

Johanna Zuber – CRM, Digital Marketing & Transformation Expert

With 15 years of experience, I support startups, SMEs, and large corporations in France and internationally in designing and deploying digital strategies: CRM & marketing automation (Salesforce, Hubspot, Veeva), multichannel/omnichannel communication, field marketing, and transformation projects.

I work on both strategy and operational execution, with an agile approach focused on performance and ROI.

My missions cover various sectors (B2B tech, pharma, e-commerce, luxury, finance, services) where I have helped to enhance customer experience, optimize omnichannel journeys, and accelerate business growth.

🎓 Graduate of ESSEC (MS Marketing Management & Digital, 2021) and EDC Paris Business School (2001).

👉 I would be delighted to put my expertise to work for your projects and your strategic and operational challenges.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

BPCE
Marketing Manager
BANKING AND INSURANCE
January 2026 - Today (5 months)
Paris, France
Digital Marketing Manager – Payment Solutions
Mission | BPCE Group

• Management and optimization of internal platforms dedicated to the Banque Populaire and Caisse d’Épargne networks
• Redesign of customer journeys and structuring of sales arguments in cross-functional coordination (business lines, IT, communication)
• Data-driven approach to enhance sales effectiveness and adoption of payment offers

Results: +25% visitors and NPS 66, reflecting strong network buy-in for new digital journeys.
Content Marketing Marketing Communication Project Management User Journey
GCS - Generali Concierge Services
Marketing, Communication and Digital Manager
BANKING AND INSURANCE
April 2024 - Today (2 years and 2 months)
Transition Manager as Marketing, Communication and Digital Director.
Focus on CRM: customer journey redesign, segmentation, engagement, marketing automation (Salesforce marketing cloud)
UX: customer platform
Customer Communication: website, social media
Banking sector
Marketing CRM Communication Strategy Digital Communication Salesforce Marketing Cloud
Sodexo
Global B2C Marketing Orchestration
BANKING AND INSURANCE
September 2023 - March 2024 (6 months)
Issy-les-Moulineaux, France
Mission for Sodexo Pluxee
Digital project management: CRM, marketing automation
Roll out
Marketing strategies
KPI definition and monitoring

Europe / South America
Brevo Microsoft Power BI Monday.com Project Management KPI