Freelancer profile translated to English.
Back to original languageAbout Johanna
With over 15 years of experience working with cameras, scripts, texts, and deadlines, I have developed projects ranging from audiovisual content to entertainment articles and academic publications.
I am passionate about shaping ideas, polishing texts, and finding the right tone for each audience. Whether editing a university thesis or producing a creative script, I apply the same level of detail, clarity, and purpose.
I seek to collaborate with teams and brands that value communication with purpose. Do you have something to tell? I can help you tell it better.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Valencia (up to 50km)
Experience
- ACRIC BTL MarketingCreative Producer & Event CoordinatorJanuary 2016 - Today (10 years and 5 months)Ecuador• Developed over 60 audiovisual and digital marketing pieces aligned with customer engagement goals.• Created customer-facing presentations and sales support materials tailored to B2C clients in various sectors.• Collaborated with UX designers to optimize website content and user journeys for different customer profiles.• Coordinated cross-functional teams (design, video, content) to deliver high-impact materials across print and digital.• Implemented content strategies that increased user engagement by 40%, focusing on storytelling and brand alignment.• Managed budgets up to €30K, ensuring high-quality deliverables for corporate and promotional events.• Supported the execution of catalogues and sales kits for product activations and campaigns.
- FreelanceFreelance Editor & Content StrategistJanuary 2010 - Today (16 years and 5 months)• Created bilingual (English–Spanish) marketing content, articles, and branded editorials for digital publications.• Edited and translated product descriptions, catalogues, and sales content for various sectors including education and entertainment.• Collaborated with agencies and marketing teams to adapt tone, style, and structure of sales and engagement materials.• Experienced in using Canva, WordPress, and content management systems to deliver visually appealing materials.
- PONTIFICIA UNIVERSIDAD CATÓLICA DEL ECUADOR (PUCE VIRTUAL)Instructional Designer & Digital Communication LecturerJanuary 2024 - January 2024Quito, Ecuador• Co-created the MOOC "Use of Rubrics" with over 1,500 enrolled students• Developed educational content for LMS platforms (Moodle, Coursera)• Managed academic production teams, ensuring high-quality standards
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Education
- Master's inUniversitat Politècnica de València (UPV)2025Master's in
- Master's in Strategic CommunicationPontificia Universidad Católica del Ecuador2024Master's in Strategic Communication