Johanna Rüdinger

My freelance journey began as a copywriter—crafting compelling scripts, campaign ideas, and concepts for radio and TV ads, sharpening my instincts for storytelling and big brand thinking, as well as accelerating my executional skills. This is what this looks like in detail:

・ Drive concepting, branding, and end-to-end creative execution, including photography, videography, and visual storytelling online and offline.

・ Specialize in empowering creative teams and translating grand ideas into actionable projects across various budget sizes.

・ Demonstrate a flexible and agile approach to projects ranging from small initiatives to high-impact, large-scale creative campaigns.

‧ Led and grew the creative team, initiating structural and operational improvements to enhance workflow and collaboration.

‧ Facilitated creative workshops and sessions to inspire and align cross functional teams, including copywriters and designers for more succinct and cohesive storytelling.

‧ Elevated brand consistency across all major touchpoints, ensuring a harmonious and instantly recognizable brand presence.

‧ Lead the design development of a new high-end product packaging design for Kollagen Intensiv and consequently directed a high-level photoshoot and documentary production.

‧ Supported all design-seeking departments (brand, PR, performance, HR, more) with strategic and hands-on creative solutions to boost design excellence and brand consistency.

‧ Revamped photographer selection and improved creative shoots, elevating the standard of art direction and product launch visuals.

‧ Co-founded and successfully led a multidisciplinary creative studio alongside a partner.

‧ Directed and ideated campaign concepts for multiple clients, overseeing both creative vision and execution. ‧ Led the writing, set design, and set dressing to ensure cohesive brand storytelling and maximum visual impact. ‧ Managed the production, including pre and post, of campaign images and videos, collaborating closely with clients to deliver on-brand, high-quality results.