Freelancer profile translated to English.
Back to original languageAbout Johanna
Expert in CRM & Sales Automation | Funnel Builder | AI-powered Lead Generation
I help companies systematically acquire new customers by combining technology, automation, and data-driven marketing. As the founder of a successful mental fitness app (Ranked #1 for Autogenic Training in the App Store), I bring both entrepreneurial experience and practical expertise in scaling customer acquisition.
My Services:
🚀 Sales Funnel Setup: From Lead Magnets & Landing Pages to fully automated email sequences
⚙️ CRM Systems: Consulting, implementation, and automation of sales & marketing workflows with HubSpot, Pipedrive, Close CRM, and GoHighLevel
🤖 AI for Lead Generation: AI chatbots, automated lead enrichment & qualification processes
📈 Paid Ads Campaigns: Setup & optimization of Google Ads and Meta Ads including conversion tracking (Google Tag Manager, GA4)
🔄 Email Marketing & Automation: Personalized outreach campaigns & nurture sequences that turn leads into customers
💡 My Advantage: I don't just implement tools – I build end-to-end acquisition systems that connect CRM, AI, funnels, and ads into a seamless growth solution.
If you want to scale your sales and automate lead generation, let's talk.
German
Native or bilingual
English
Fluent
French
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- MindReach Mental Fitness AppCo-Founder | MindReach – Mental Fitness AppE-COMMERCEApril 2022 - Today (4 years and 4 months)Munich, BY, GermanyBuilding and scaling a mental health app from concept to 2,000 active monthly users.
- User Acquisition & Growth: Developing a sustainable growth strategy with a mix of organic app store ranking (#1 for relevant keywords) and Paid Ads (Google Ads, Apple Search Ads).
- Sales Funnel & Conversion Optimization: Building acquisition funnels (landing pages, lead magnets, in-app onboarding) to maximize downloads and user conversions.
- Email Marketing & Automation: Implementing automated email sequences for user nurturing and retention – Result: Doubled Customer Lifetime Value (CLV).
- Growth Marketing Infrastructure: Integrating tracking tools (Google Tag Manager, Firebase, App Store Analytics) to enable data-driven decisions and conversion optimizations.
- Partnerships & Community Building: Building a community in the mental health space, which further boosted organic growth through referrals and reviews.
Result: Building a scalable and automated acquisition funnel that continuously acquires new users and retains existing users long-term. - JR Consulting GmbHCo-Founder & Consultant for Sales Automation and Lead GenerationDIGITAL AND ITNovember 2020 - Today (5 years and 9 months)Freising, Germany
- Automated Lead Generation & Lead Enrichment - Developing scalable outbound processes including automated messaging sequences. Result: 47% response rate in cold outreach and significantly increased number of qualified sales calls.
- HubSpot CRM Setup & Automation - Implementing and configuring HubSpot CRM including building automated sales & marketing workflows to increase efficiency in sales teams.
- Sales Funnel Creation for Coaches & Service Providers - Conceptualizing and implementing complete funnels (landing pages, lead magnets, automated email sequences) to predictably generate new customer inquiries.
- Automated Chatbots for Lead Generation & Service - Developing and integrating AI-based chatbots on websites that capture, qualify leads, and automatically answer service inquiries.
- BMW GroupE-Commerce Manager BMW Digital ServicesAUTOMOBILEDecember 2017 - August 2021 (3 years and 8 months)Planning and execution of international peak revenue e-commerce campaigns Responsible for successful implementation of new marketing automation software to enable direct sales channel Responsible for design & rollout of new email concept Professional guidance of interdisciplinary team of IT specialists, marketers and consultants
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Education
- Nanodegree, Digital MarketingUdacity2020Nanodegree, Digital Marketing
- Master of ScienceTechnical University of Munich2015Master of Science (M.Sc.), Management and Technology