Freelancer profile translated to English.
Back to original languageAbout Johanna
👋 Welcome to my profile
I am Johanna, a communication consultant specializing in communication, content creation, and change management.
Do you have several communication challenges and are looking for a single point of contact who can understand your context, structure your messages, and make them concrete? You've come to the right place.
With a degree in corporate and institutional communication, I support organizations of all sizes in implementing engaging communication, particularly in complex or transforming environments.
I help you gain perspective, then I take action with ready-to-use deliverables.
My expertise:
AI Content and SEO
I design content understood by humans and well-ranked by AI engines.
- SEO Web Content & Conversational Search
- Message Structuring and Clarity
- Semantic Optimization
- Print & Digital Materials
- Social Media
- Newsletters
Internal Communication and Change Management
- Internal Communication Strategy
- Transformation Projects
- Change Management in AI Projects
- Resistance Management
Local Marketing & Field Communication
- Social Media Strategy and Management (editorial calendar, content, monitoring)
- Developing Local Visibility and Customer Engagement
- In-store Marketing (POS, signage, customer journey)
- Coordination of multi-site marketing actions
Content Creation
- Print and Digital Content Creation (posters, sales materials, social media)
- Newsletters and Communication Materials
Contact me, let's discuss your needs.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 30km), Strasbourg (up to 30km), Nancy (up to 10km)
Experience
- arx iT SARL
On Malt
Creation and Writing of a Wikipedia PagePUBLIC SECTORNovember 2025 - December 2025- Support in creating and optimizing a Wikipedia article to enhance the company's visibility and credibility
- Analysis of available sources, writing and structuring content in compliance with neutrality and verifiability rules
- Management of interactions with contributors to ensure the page's sustainability
- Sanofi Winthrop Industrie - LyonInternal Communication SupportPHARMACEUTICALS INDUSTRYSeptember 2025 - November 2025 (1 month)Arras cedex 9, FranceConducted an internal communication diagnosis in an international context, with geographically dispersed internal audiences.Analyzed the existing situation, constraints, and opportunities, then defined a vision, objectives, target audiences, key messages, and guiding principles to enhance employee engagement.
- SNCF VoyageursInternal Communications OfficerPUBLIC SECTORSeptember 2022 - October 2024 (2 years and 1 month)Lyon, France- Developed communication plans- Change management during company reorganization- Handled all communications for the production department- Organized seminars and other events (internal forums)- Managed recruitment campaigns- Video project (series to highlight the company's professions)- Internal communication and engagement during the 2023 Rugby World Cup (official partner)- Created an exhibition at the Lyon Municipal Archives for European Heritage Day 2023
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Education
- Master's Degree in Corporate & Institutional CommunicationEcole Supérieure de Publicité2024
- Master's Degree in Innovation, Communication & Digital MarketingEcole Supérieure de Publicité2023