Freelancer profile translated to English.
Back to original languageAbout Johanna
👋 Welcome to my profile
I am Johanna, a communication consultant specializing in internal communication, content creation, and change management.
Do you have several communication challenges and are looking for a single point of contact who can understand your context, structure your messages, and make them concrete? You've come to the right place.
I hold a degree in corporate and institutional communication. I support organizations of all sizes in implementing engaging communication, particularly in complex or transforming environments.
I help you gain perspective, then I take action with ready-to-use deliverables.
My expertise:
AI Content and SEO
I create content that is understood by humans and well-indexed by AI engines.
- SEO Web Content & Conversational Search
- Message Structuring and Clarity
- Semantic Optimization
- Print & Digital Materials
- Social Media
- Newsletters
Internal Communication and Change Management
- Internal Communication Strategy
- Transformation Projects
- Change Management in AI Projects
- Resistance Management
Local Marketing & Field Communication
- Social Media Strategy and Management (editorial calendar, content, monitoring)
- Development of Local Visibility and Customer Engagement
- In-store Marketing (POS, signage, customer journey)
- Coordination of Multi-site Marketing Actions
Content Creation
- Creation of Print and Digital Content (posters, sales materials, social media)
- Newsletters and Communication Materials
Contact me, let's discuss your needs.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 30km), Strasbourg (up to 30km), Annecy (up to 20km)
Experience
- arx iT SARL
On Malt
Creation and Writing of a Wikipedia PagePUBLIC SECTORNovember 2025 - December 2025- Support for the creation and optimization of a Wikipedia article to enhance the company's visibility and credibility
- Analysis of available sources, writing and structuring of content in compliance with neutrality and verifiability rules
- Management of interactions with contributors to ensure the page's sustainability
- Sanofi Winthrop Industrie - LyonInternal Communication SupportPHARMACEUTICALS INDUSTRYSeptember 2025 - February 2026 (4 months)Arras cedex 9, FranceConducting an internal communication diagnosis in an international context, with geographically dispersed internal audiences.Analysis of the existing situation, constraints, and opportunities, followed by the definition of a vision, objectives, target audiences, key messages, and guiding principles to strengthen employee engagement.Definition of a strategic vision: objectives, target audiences, messages, and guiding principlesTranslation of the strategy into an operational communication plan: roadmap, detailed action plan, channel and format matrix, annual editorial calendar, and operational kitContribution to strengthening internal brand image
- SNCF VoyageursInternal Communications OfficerPUBLIC SECTORSeptember 2022 - October 2024 (2 years and 1 month)Lyon, France- Development of communication plans- Change management within the framework of a company reorganization- Execution of all communications for the production department- Organization of seminars and other events (internal forums)- Development of recruitment campaigns- Video project (series to promote the company's professions)- Internal communication and engagement during the 2023 Rugby World Cup (official partner)- Organization of an exhibition at the Lyon Municipal Archives for European Heritage Days 2023
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Education
- Master 2 Corporate & Institutional CommunicationEcole Supérieure de Publicité2024
- Master 1 Innovation, Communication & Digital MarketingEcole Supérieure de Publicité2023