Freelancer profile translated to English.

Description

I help SMEs develop a clear brand identity from individual marketing measures.

My focus is on positioning, brand strategy, content systems, corporate design, and digital visibility. I combine strategic consulting with concrete implementation – from brand architecture to social media and website structure, to campaigns and visual communication.

Through my experience in agencies, marketing, studio management, and my own consulting, I know brand building from both a strategic and operational perspective.

Ideal for companies that want to present themselves more professionally, communicate more clearly, and structure their customer acquisition more effectively.

BAFA-listed consultant in the "Entrepreneurial Know-how" funding program.

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

soma-co.de
Founder & Owner
CONSULTING AND AUDITS
January 2022 - Today (4 years and 5 months)
Dortmund, Germany
Strategic brand consulting for SMEs with a focus on positioning, brand architecture, communication, and digital visibility. I develop clear brand identities, content systems, social media strategies, corporate design, web design, and campaign structures. I combine strategic consulting with operational implementation – from analysis to visible brand communication on websites, social media, Google, and AI systems.
Corporate Design Brand strategy Positioning strategy Content marketing Brand Design
PicturePeople
Studio Manager
ENTERTAINMENT AND LEISURE
January 2018 - January 2020 (2 years)
Dortmund, Germany
Strategic management of daily studio operations with a focus on team leadership, revenue development, quality management, and customer satisfaction. Analysis of customer situations, sales processes, and individual employee potential for targeted performance improvement in the studio. Responsibility for appointment coordination, sales processing, team structure, and the economic development of the location. The goal was to make team strengths visible, manage processes efficiently, and sustainably improve studio results.
Positioning strategy Content marketing Marketing Team leadership
top itservices AG
Marketing & Strategy
DIGITAL AND IT
January 2015 - January 2017 (2 years)
Dortmund, Germany
Strategy & Marketing in the B2B IT environment with a focus on brand management, corporate design, campaign development, and sales support communication. Development and implementation of theme- and product-related marketing measures, presentations, advertising materials, and marketing concepts. The goal was a consistent brand presence and clear communication of complex IT services.
Corporate strategy Corporate Design Brand leadership Campaign development Marketing communication