Freelancer profile translated to English.
Back to original languageAbout Johanna
✅ Digital Analyst / Web Analyst Expert with +11 years of experience
🚀 References: Canal+, Printemps, Sarenza, Decathlon..
🥇 Certified in Commander Act, Content Square, Google Analytics, Piano Analytics..
🧑🏫 +40 students trained in Web Analytics / Digital Analytics in schools
Why hire me?
I will help you maximize the accuracy of your data with Google Analytics, optimize your tracking via Google Tag Manager for informed strategic decisions, and improve your business performance.
My skills:
🛠 Tracking & Web Analytics via Google Tag Manager & Commander Act
⚙️ Server-side tracking implementation via Addingwell or stape
⚙️ Google Tag Manager tracking audit & tagging plan
📊 GTM/GA4/Piano Analytics/Commander Act account setup
🛰️ Consent banner setup (CMP banner)
📈 Automated report setup on Google Data Studio (Looker Studio)
🖥 A/B test creation (ab tasty/Kameleoon) and analysis (Hotjar, Content Square)
✅ Google Consent Mode V2 implementation
🙋♀️ My references:
Decathlon: Google Tag Manager tagging plan audit & implementation
Sarenza: Analysis via Google Analytics, reports via Looker Studio & Lead for A/B Tests
France Télévision: Tagging plan creation and updates & Smart Tag migration
Client Testimonials:
“Johanna is an excellent Digital Analyst who juggles multiple topics, Web Analytics, Tag Management, Data Analysis, project management, etc., with ease and great efficiency.” Benjamin Chioetto, Digital Analyst Consultant (EDF)
The extras?
📈 Remote support to help you become autonomous
✅ Senior Digital Analyst / Web Analyst with +11 years of experience
🛰️ RGPD tag compliance
I respond in under 1 hour, when can we discuss? ➡️
📧 Available and responsive on: Slack and by email.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- BulldozerSenior Web AnalystCONSULTING AND AUDITSJune 2024 - Today (2 years and 2 months)Paris, FranceBulldozer Collective is a company in the data-driven growth and marketing sector that aims to help businesses exceed their revenue goals through data-driven marketing strategies and artificial intelligence.The company has over 200 selected independent experts and collaborates on growth marketing and process optimization projects for its clients in various sectors.I joined the Bulldozer collective to participate in the growth of Data-Driven Marketing.The collective is composed of various profiles: SEO, SEA, Data Analyst, Web Analyst, Head of Growth, Paid.I contributed to the following developments:- Increased the quality of Meta pixel data from 4.4/10 to 8.8/10- Reduced the number of tags in GTM from 60 to 14 tags- Implemented Consent Mode V2 complianceAs a Web Analyst, my responsibilities include:- Consent Mode V2 integration- Server-side tracking implementation via addingwell- GTM Audit- GA4 Audit- Tagging plan harmonization- GTM setup- GA4 implementation- GA4 Analysis- Looker Studio report creationTechnical Context: Google Analytics, Google Tag Manager, Axeptio, Salesforce, Addingwell, Hubspot
- PROMODSenior Web AnalystFASHION AND COSMETICSOctober 2024 - May 2025 (7 months)Promod is a company in the fashion and women's ready-to-wear retail sector whose goal is to offer trendy and accessible clothing for women, while highlighting a simple and chic French style.The company has over 6 million customers, approximately 1,000 employees, and is present in about fifty countries with over 300 stores.I joined the marketing team to participate in the optimization of Promod's websites and applications.I contributed to the following developments:- +4% conversion rateAs a Web Analyst, my responsibilities included:- Migration of the tagging plan from tag commander to Google Tag Manager- Server-side implementation with stape- Ad hoc data analysis- Weekly and monthly performance monitoring- Automated report creation- Adding tags in Google Tag Manager- Optimization of the tagging plan for server-side migration- Testing of tracking on site and appTechnical Context: Piano Analytics, Tag Commander, Google Tag Manager, Google Analytics, Trust Commander, Looker Studio, Charles Proxy, Analytics Edge, Stape
- L'école informatique ESGIWeb Analyst LecturerEDUCATION AND E-LEARNINGMarch 2022 - June 2023 (1 year and 3 months)Paris, FranceESGI is a recognized IT engineering school, a member of the Galileo Global Education network. It trains over 3,000 students annually in specialized courses in development, cybersecurity, data, cloud, AI, and information systems management.I joined the lecturer team to introduce students to Web Analytics and best practices for performance-oriented digital tracking.I contributed to the following developments:- Inspired some students to pursue a career in web analyticsAs a Web Analyst lecturer, my responsibilities included:- Creation and delivery of a comprehensive module on Google Tag Manager, Google Analytics 4, and tagging plans- Teaching key concepts: events, custom dimensions, dataLayer, server-side tagging- Practical demonstrations and use cases focused on e-commerce & SaaS- Guiding students on mini-projects for tracking implementation and dashboards (Looker Studio)- Pedagogical watch and adaptation of content to current market toolsTechnical Context: GTM (client & server-side), GA4, Looker Studio, Consent Mode, E-commerce tracking, RGPD Audit, Tagging plans
Reviews
Recommendations
FU
FU
+1
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Education
- Computer Science Technician's DegreeIUT de Vannes (56)2011
- Expert in Digital Information and Communication EngineeringHetic2014
Certifications
- Content SquareContent Square - Paris2018
- AT InternetAT Internet - Paris2015