Freelancer profile translated to English.
Back to original languageAbout Johanna
✅ Expert Digital Analyst / Web Analyst with +11 years of experience
🚀 References: Canal+, Printemps, Sarenza, Decathlon..
🥇 Certified Commander Act, Content Square, Google Analytics, Piano Analytics..
🧑🏫 +40 students trained in schools in Web Analysis / Digital Analysis
Why hire me?
I will help you maximize the accuracy of your data with Google Analytics, optimize your tracking via Google Tag Manager for informed strategic decisions, and improve your business performance.
My skills:
🛠 Tracking & Web Analysis via Google Tag Manager & Commander Act
⚙️ Server-side tracking implementation via Addingwell or stape
⚙️ Audit of your Google Tag Manager tracking & tagging plan
📊 Configuration of GTM/ GA4/ Piano analytics / Commander Act accounts
🛰️ Consent banner configuration (CMP banner)
📈 Implementation of automated reports on Google Data Studio. (Looker Studio)
🖥 Creation of A/B tests (ab tasty/ Kameleoon) and analysis (Hotjar, content square)
✅ Implementation of Google Consent Mode V2
🙋♀️ My references:
Decathlon: Audit & Implementation of the Google Tag Manager tagging plan
Sarenza: Analysis via Google Analytics, reports via LookerStudio & Lead of A/B Tests
France Télévision: Creation and update of tagging plans & migration of the Smart Tag
Client testimonials:
“Johanna is an excellent Digital Analyst who juggles multiple subjects, Web Analytics, Tag Management, Data Analysis, project management, etc. with ease and great efficiency.” Benjamin Chioetto, Digital Analyst consultant (EDF)
The extras?
📈 Remote support to become autonomous
✅ Senior Digital Analyst / Web Analyst with +11 years of experience
🛰️ Compliance of your tags with GDPR
I respond in less than 1 hour, when shall we discuss it? ➡️
📧 Available and responsive on: Slack and by email.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- PROMODSenior Web AnalystFASHION AND COSMETICSOctober 2024 - May 2025 (7 months)Promod is a company in the fashion and ready-to-wear women's clothing sector that aims to offer trendy yet affordable clothing for women, while highlighting a simple and chic French style.The company has over 6 million customers, around 1,000 employees, and is present in about fifty countries with over 300 stores.I joined the marketing team to participate in the optimization of Promod's websites and applications.I contributed to the following developments:- +4% conversion rateAs a Web Analyst, my responsibilities include:- Migration of the tagging plan from Tag Commander to Google Tag Manager- Implementation of server-side with stape- Ad hoc data analysis- Monitoring weekly and monthly performance- Creation of automated reports- Adding tags in Google Tag Manager- Optimization of the tagging plan for server-side migration- Testing of tracking on the website and appTechnical context: Piano Analytics, Tag Commander, Google Tag Manager, Google Analytics, Trust Commander, Looker Studio, Charles Proxy, Analytics Edge, Stape
- BulldozerSenior Web AnalystCONSULTING AND AUDITSJune 2024 - Today (2 years)Paris, FranceBulldozer Collective is a company in the data-driven growth and marketing sector that aims to help companies exceed their revenue goals through data-driven and AI-based marketing strategies.The company has over 200 carefully selected independent experts and collaborates on growth marketing and process optimization projects for its clients in various sectors.I joined the Bulldozer collective to participate in the growth of Data-Driven marketing.The collective is composed of different profiles: SEO, SEA, Data Analyst, Web Analyst, Head of Growth, Paid.I contributed to the following developments:- Increase in Meta pixel data quality from 4.4/10 to 8.8/10- Reduction of the number of tags in GTM from 60 to 14 tags- Compliance with Consent Mode V2As a Web Analyst, my responsibilities include:- Integration of Consent Mode V2- Implementation of server-side tracking via Addingwell- GTM Audit- GA4 Audit- Harmonization of the tagging plan- GTM Configuration- GA4 Implementation- GA4 Analysis- Looker Studio report creationTechnical context: Google Analytics, Google Tag Manager, Axeptio, Salesforce, Addingwell, Hubspot
- L'école informatique ESGIWeb Analyst InstructorEDUCATION AND E-LEARNINGMarch 2022 - June 2023 (1 year and 3 months)Paris, FranceESGI is a recognized IT engineering school, a member of the Galileo Global Education network. It trains over 3,000 students annually in specialized programs in development, cybersecurity, data, cloud, AI, and information systems management.I joined the instructor team to introduce students to Web Analytics and best practices for performance-oriented digital tracking.I contributed to the following developments:- Sparked interest in the web analytics profession in some studentsAs a Web Analyst instructor, my responsibilities include:- Creation and delivery of a comprehensive module on Google Tag Manager, Google Analytics 4, and tagging plans- Teaching key concepts: events, custom dimensions, dataLayer, server-side tagging- Practical demonstrations and use cases focused on e-commerce & SaaS- Guiding students on mini-projects for tracking implementation and dashboards (Looker Studio)- Pedagogical watch and adaptation of content to current market toolsTechnical context: GTM (client & server-side), GA4, Looker Studio, Consent Mode, E-commerce tracking, GDPR Audit, tagging plans
Reviews
Recommendations
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Education
- DUT Computer ScienceIUT de Vannes (56)2011
- Expert in Digital Information and Communication EngineeringHetic2014
Certifications
- Content Squarecontent square - paris2018
- AT InternetAT internet - Paris2015