Johanna Mistretta

🎯 15 years of experience in strategic, editorial, PR, and influence communication.

I am the founder of the agency Velours Menthe, specializing in 360° communication. For over 15 years, I have been supporting brands, institutions, and entrepreneurs in defining and implementing their communication strategy.

✨ My expertise:

- Communication strategy consulting

- Press relations & influence: storytelling, activation, media outreach

- Writing engaging editorial content (print, web, social media)

With an approach that is both creative and structured, I design tailor-made solutions, designed to make messages resonate and enhance project visibility.

🎤 My added value: a transversal vision, sharp writing skills, and a solid network of media and influencer partners.

🧭 8 years in communication and PR agencies.

Before founding Velours Menthe, I spent 8 years at the agency Bleu Ciel, as a press relations officer and content manager.

There, I supported large groups as well as international brands, by building high-impact PR strategies designed to maximize project visibility and enhance their notoriety.

🎯 My role:

- Define differentiating angles and narratives

- Design all press materials (press releases, kits, talking points)

- Activate a solid network of journalists (national and regional)

- Organize press trips and relational events

- Ensure targeted and personalized follow-up to optimize coverage

In parallel to my expertise in press relations, I also have a role as a content creator, which allows me to design coherent and engaging editorial strategies. I write high-value content – websites, articles, interviews, newsletters, white papers – designed to promote brands, tell their story, and enhance their visibility across all their platforms.

A global approach, at the intersection of substance and style, that places content at the heart of the communication strategy.