Description

More than 20 years’ experience in digital marketing in very different environments: startups, global companies, web agencies, advertisers, both B2C and B2B.

Passionate digital marketer witnessing and participating in digitalization of different sectors.

Strong expertise in project management, media campaign set up, management and monitoring, working hand in hand with IT, marketers, sales, PR, communication, legal, compliance; but also partnering with the most appropriate third parties with one consistent ultimate objective: drive the most optimized results.

Languages

French
Native or bilingual
English
Native or bilingual
Swedish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

IUT Paris Rives-de-Seine
University lecturer
EDUCATION AND E-LEARNING
October 2025 - Today (8 months)
Paris, France
Lecturer in management and marketing digital for bachelor students. Preparing and animating lectures for students.
Enseignement supérieur Enseignement universitaire management Marketing digital Stratégie webmarketing
INETUM
Marketing Director France
DIGITAL AND IT
January 2024 - Today (2 years and 5 months)
Saint-Ouen, France
Building from scratch the french marketing department. Full ownership
of the Marketing strategy to increase brand awareness and lead
generation with all tracked KPIS through top events : Vivatech, DSI de
l’année, Salesforce WorldTour, and many more. Marketing funds
multiplied by 200% thanks to a strong co-marketing policy through top
partners Microsoft, Salesforce, ServiceNow, Google.
Management d'équipe Marketing de contenu Stratégie marketing digital Stratégie marketing Branding
Lectra
Go to Market Director
SOFTWARE PUBLISHING
March 2023 - January 2024 (10 months)
Paris, France
Interim management to set up a corporate/field organization and
strategy around the 3 saas solutions start ups acquired by Lectra. Management of 4 marketing managers all coming from acquired start ups. Creating consistent compelling stories with the help of product team, CSM, and sales. Leading the global marketing strategy and landing it on each and every market with a daily support to local field marketers.
Management d'équipe Management de transition Stratégie marketing Reporting & Analysis Marketing de contenu