Freelancer profile translated to English.

Description

👋 Hello, I'm Johanna, passionate about digital marketing and e-commerce.

I help companies, brands, and freelancers improve their online visibility and boost their sales through simple, effective, and measurable strategies.

🎯 What I can do for you:

- E-commerce & Merchandising Optimization: improving customer journey, product highlighting, conversion.

- Emailing Campaigns & Automation: design, setup (HTML, Eloqua, Mailchimp, Sendinblue), reporting.

- Referencing (SEO / SEA): complete audit, recommendations, Google Ads campaigns.

- Digital Content Creation: posts, visuals, product pages, landing pages.

- Performance Analysis & Reporting: KPI tracking on Looker Studio / Google Analytics.

🚀 Goal:

Help you attract more customers and sell more effectively through well-thought-out marketing tools.

📩 Contact me to discuss your needs

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

UCPA
Sales Animation and E-merchandising Manager
TRAVEL AND TOURISM
October 2023 - Today (2 years and 8 months)
Arcueil, France
• Design and deployment of the marketing animation plan in collaboration with internal teams
• Launch, management, and animation of e-commerce sites
• Management of multi-channel commercial campaigns (promotions, landing pages) adapted to seasonality and key periods
• Analysis of commercial performance and regular reporting to identify optimization levers
• Continuous improvement of the customer journey and optimization of product placement to increase conversion
• Development and deployment of 360° communication campaigns (emailing, SEA, digital content) in coordination with internal teams
• Ensuring brand consistency across all marketing materials and actions
E-merchandising Content Marketing Looker Studio HTML5 SEO Strategy
Sublissime
CEO's Right-Hand
FASHION AND COSMETICS
November 2021 - January 2022 (2 months)
Paris, France
• Definition of digital strategy and deployment of brand content
• Design and execution of emailing campaigns for prospects, retailers, and marketplaces.
• Management of partner and client relationships.
• Organization of professional events (round tables, webinars).
Content Marketing Project Management Brand Content Event Logistics Writing
Euro Accounting Ltd
Marketing Communication Assistant
CONSULTING AND AUDITS
October 2020 - April 2021 (6 months)
Birmingham, England, United Kingdom
• Participation in website redesigns to improve visibility and user experience
• Creation of digital materials to support marketing promotion campaigns
• Assisting clients with their real estate projects, with in-depth market analysis
• Monitoring the results of marketing actions and proposing improvement levers
• Coordination of client and partner relations to ensure the success of marketing projects
Project Management Web Writing Competitive Intelligence Strategic Watch WordPress SEO