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Johanna LemarechalJL

Johanna Lemarechal

UX Designer

€500/day
Évreux, FR
3-7 years
User Experience Design
User Research
UX Strategy
Prototype

Average response time: 1 hour

Freelancer profile translated to English.
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About Johanna

Passionate and curious, I am delighted to be evolving in the field of UX design. Listening to what people say and do is how I can better understand them and meet their needs, that is my mission.

I hold a Master's degree in Digital Marketing and E-business. I completed all my studies through work-study programs, which allowed me to gain numerous professional experiences.

UX Designer
- Ergonomic and performance audit (Google Analytics, Hotjar certification)
- Gathering user needs (qualitative and quantitative)
- Identifying user problems
- Benchmark: competition, technology, UX
- Creation of Personas, Experience Maps
- Creation of wireframes and interactive prototypes
- Modeling user flows, information architecture, and sitemaps
- Creation of web design (desktop, mobile, and tablet) on Adobe XD
- Creation of design systems
- Recommendation/Proposal for design improvement
- Conducting user tests
- Proposal and implementation of iterations
- Creation of prototypes on Adobe XD
- A/B testing (Kameleoon)

Tools
Prototyping: Figma, Adobe XD,
Miro
Photoshop, Illustrator, InDesign
Google Analytics, Data Studio
Hotjar, Kameleoon

Do not hesitate to contact me to discuss your projects together, I can also send you my portfolio!

See you soon 👋

  • French

    Native or bilingual

  • English

    Basic

Can work on-site
Évreux (up to 30km)

Experience

  • AG2R LA MONDIALE
    UX Designer
    BANKING AND INSURANCE
    March 2020 - August 2021 (1 year and 5 months)
    Paris, France
    Missions:
    Redesign of the Ag2r La Mondiale website
    - User discovery and user experience analysis. Identification of client needs.
    - Analysis of competitors and usage in the insurance/banking sector:
    - Analysis of customer journeys (Data analysis, survey creation, interviews, behavioral analysis)
    - Co-creation of an optimized user experience (co-creation workshop, wireframe, persona, user story map, empathy map...)
    - Proposal of new customer journeys
    - Design of mockups (construction of a new digital identity, UI library, tool used Adobe XD)
    - Creation of prototypes for user testing
    - Workshop with Developers / Acceptance testing
    - Analysis of new pages and journeys: optimization of journeys and adjustments
    - Implementation of A/B tests

    Digital WordPress Mission:
    - Redesign of internal tools
    - Redesign of the intranet
    - Creation of an HR space
    User Experience Design User Research Benchmark Google Analytics Hotjar Kameleoon User Testing User Interface Design
  • Web vision 360
    Digital Project Manager
    DIGITAL AND IT
    September 2019 - February 2020 (5 months)
    Nanterre, France
    - Wireframe design
    - Analysis and recommendations (client problem analysis, audit, benchmark, strategic recommendation)
    - Creation of graphic charter
    - Creation of Web content
    - Creation of print materials (posters, business cards, catalogs, press kits)
    - Website creation
    Project Management Brief Taking Creative Brief Benchmark Logo Design Wireframing Adobe Creative Suite Website Creation
  • chef de produit
    Product Manager
    BANKING AND INSURANCE
    November 2016 - August 2019 (2 years and 10 months)
    Paris, France
    - Ensure the development and maintenance of existing products.
    - Development of new collective health insurance products, competitive intelligence.
    - Provide technical product support and monitor legal regulations.
    - Be proactive and suggest improvements to support the Group's various departments on these products.
    - Creation of sales support materials (Brochures for employers, Brochures for employees)
    -Creation of infographics for the website
    Project Management Benchmark Marketing Data Analysis Market Research

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Education

  • Master in Digital Marketing and E-business
    ECITV
    2021
    projet de digitalisation avec Allianz, comment rendre l'enboarding digital, création d’une communauté pour les nouveaux entrants - Création d'un site internet pour un commerçant avec Divi, plus création d'une stratégie SEO - Création d'une stratégie de contenu social média avec la marque Vessel - Cours de PAO - UX prototiping mobile : projet création d'une application - Création d'un évènement "la cité du digital" en tant que chef de projet - séminaire sur gestion de projets scrum - cours de stratégie digitale marketing mobile - Projet social média en lien avec la cité du digital - Hackathon : celui-ci c'est déroulé sur une semaine nous avons travaillé avec l'agence 148, afin de répondre à une problématique interne. - Séminaire innovation : projet réalisé avec Konbini, Élaboration de la stratégie marketing et communication - Cours de Marketing, business modele - SEO/SEA : cours et participation au google Ads Grant en master 2
  • Bachelor in Digital Marketing and Communication
    ECITV
    2019

Skill set

Wireframing
User Testing
Design Thinking
User Interface Design
Benchmark
Google Analytics
Hotjar
Kameleoon
Project Management
Brief Taking
Creative Brief
Logo Design
Adobe Creative Suite
Website Creation
Marketing
Data Analysis
Market Research

Categories