Freelancer profile translated to English.

Description

Paid Media Consultant specializing in Meta Ads (Facebook & Instagram), I help companies create and optimize their acquisition campaigns to generate more leads, traffic, and sales.

With experience in a media agency (Publicis Media) and adtech (Veepee Adot), I have developed a performance and results-oriented approach, managing media strategies and analyzing their effectiveness.

Today, I leverage this expertise for your digital campaigns to maximize your return on investment.

🔹 My services:

✔ Creation and structuring of Meta Ads campaigns (Facebook & Instagram)

✔ Setup of Google Ads campaigns (Search & Display)

✔ Audience targeting and acquisition strategy

✔ Performance optimization (CPA, ROAS, conversions)

✔ Clear reporting and concrete recommendations

🔹 My method:

A personalized, transparent, and results-oriented approach, with regular monitoring to optimize your campaigns and improve your performance over time.

My goal: to help you invest your advertising budget effectively and achieve concrete results.

Feel free to contact me to discuss your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

VeepeexAdot
Account Manager
E-COMMERCE
September 2024 - December 2024 (3 months)
Saint-Denis, France
Management and development of a programmatic client portfolio (Havas) including major advertisers: Amazon, EDF, SNCF, Dinh Van

Strategic and operational support for clients in setting up and optimizing their advertising campaigns

Digital campaign management: coordination of key stages (brief, launch, monitoring, performance optimization)

Coordination of cross-functional teams (sales, trading, studio, insight) to ensure smooth and efficient campaign execution

Performance analysis and reporting production via Redash with optimization recommendations

Contribution to customer loyalty and revenue development (upsell, performance-oriented approach)
Programmatic Advertising customer relationship management Performance analysis and reporting Team coordination B2B Communication
Publicis Media
Media Consultant
PRESS AND MEDIA
January 2022 - January 2023 (1 year)
Paris, France
Operational management of media campaigns for Unibail-Rodamco-Westfield (a major agency client)

Development of offline media plans (out-of-home, radio, print) based on client objectives and consumer insights

End-to-end campaign management: brief, media planning, operational monitoring, budget management, invoicing, and evaluation

Coordination of internal teams (digital, OPS, influence, experts) and client interface to ensure the smooth running of campaigns

Post-campaign performance analysis and strategic recommendation formulation

Simultaneous management of high-visibility campaigns in environments with tight deadlines
Performance analysis and reporting Project management media planning advertising campaign Team coordination