Freelancer profile translated to English.

Description

Digital Art Director & UX/UI Designer

Specializing in e-commerce & premium brands

After 12 years of experience in digital design, including 10 years at Caudalie (formerly head of the creative studio), I now support brands in designing coherent, high-performing digital experiences aligned with their image.

I focus on:

• UX/UI design: wireframes, prototyping, journey redesign, e-commerce optimization

• Design system: structuring, consistency, and scalability of interfaces

• Art direction & branding: visual identity, digital campaigns, content

• Product & tech collaboration: working closely with e-commerce and development teams

My approach: combining aesthetic rigor with business effectiveness, from concept to launch.

Available for one-off projects or long-term support.

Portfolio:

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

CAUDALIE
Head of Digital Studio
FASHION AND COSMETICS
January 2020 - December 2024 (4 years and 11 months)
Paris, France
• Creation and management of all photo and video assets for digital and TV campaigns (shooting, pre- and post-production, in-house editing)
• Responsible for the overall UX/UI of the website, ensuring an optimal user experience
• Concept and art direction for digital campaigns: website, e-retail, social media, online advertising, newsletters
• Management of digital studios across EU / US / ASIA
Art Direction UI Design UX Design Brand Content Shooting organization
CAUDALIE
Art Director
FASHION AND COSMETICS
January 2017 - January 2020 (3 years)
Paris, France
• Supervision of the website's UX/UI, continuous optimization of the user experience
• Development of designs for digital campaigns: e-retail, social media, newsletters, and online advertising
• Management of a team of 5 people within the EU digital studio
CAUDALIE
Webdesigner
January 2015 - January 2017 (2 years)
• Complete redesign of the website with the creation of new pages and updating the customer loyalty account
• Creation of newsletters and automatic emails (e-CRM), as well as digital assets for various campaigns