Johanna Buscema

I managed the entire customer cycle, from lead qualification to post-service follow-up. I increased the conversion rate from 30% to 60% in 6 months for candidates referred by France Travail, by managing the operational partnership between our organizations. I strengthened customer acquisition and company brand awareness by representing the company at trade shows and leading conferences for B2B partners. I improved operational efficiency as a strategic advisor to management, proposing data-driven process improvements.

I enhanced candidate satisfaction through a structured onboarding process (welcome booklet, appointment scheduling, interactions with all departments). I increased their success rate through workshops on charisma and interview impact, as well as CV and cover letter audits. I strengthened B2B recruitment by coaching recruiters on their employer branding. I organized internal events for team cohesion.

I developed digital engagement by managing regional social media accounts and representing the company at job fairs. I provided premium multi-channel support for candidates and recruiters. I led a government delegation for professional immersion programs for the Hauts-de-France region. I ensured data integrity via the CRM.

I influenced annual roadmaps by analyzing feedback and presenting monitoring dashboards to management. I optimized the organization of major job fairs. I developed the young talent pipeline by supervising several apprentices.

Management of a B2B client portfolio, French company exclusively, relations with training managers and human resources directors. Prospecting and conversion mission.

Sales and customer service Facing and restocking Inventory management Customer workshops Social media management