Freelancer profile translated to English.
Back to original languageAbout Johanna
Benefit with creativity and rigor from acquired expertise to guide you in
👩🏻💻 Hello, I'm Johanna!
Following experiences in employment and entrepreneurship, I have developed a global and versatile strategic vision, applicable to various industries, enriched by skills inoperational marketinganddigital**, as well as **designandbusiness development.
Since 2018, I have been leveragingmy two passions: marketing and entrepreneurshipto support companies of all sizes, from startups to major luxury houses.
My main asset:experience and customer service inspired by luxury practices!
An adaptable and modular methodology based on your needs.
Since 2020, I have been leading an innovative startup in the cosmetics industry.
With this experience as a solo founder, as well as an employee of large companies, I can adapt and understand your current needs.
My main areas of expertise:
- 360° Digital Strategy (online & offline marketing)
- Personal branding and communication
- Brand internationalization
- Design and deployment of marketing campaigns
- Optimization of online and retail presence
- Support for startups and large companies in their digital transformation
🛠 Tools:
✓ Adobe Creative Cloud: Photoshop, Indesign, Illustrator, Lightroom Classic
✓ Video editing: Final Cut Pro and CapCut
✓ CMS: Shopify
✓ Communication: Slack, Zoom, Teams, GMeet
✓ Office: Gsheet, Gdoc, Gslide, MS Office
Here are the steps separating us from our future collaboration:
📱 A first phone call to precisely understand your needs
📩 Drafting a personalized and detailed quote with full responsiveness
📆 Developing an adapted strategy to achieve your goals together
See you soon,
Johanna
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Wia CosmetiquesFounderRETAIL (SMALL BUSINESS)September 2021 - Today (4 years and 9 months)Montpellier, FranceCreation of a range of natural care mascaras with 3 customizable and reusable brushes thanks to a glass refill system.From ideation to commercialization - creation of the brand as a solopreneur.Conception and implementation of the concept, prospecting of partners and service providers, development of specifications, feasibility study, search for packaging and raw material suppliers, transposition of laboratory development to an industrial scale, production and industrialization, commercialization.Development of press kit/press releaseOrganic communication on social networks + SEORetail commercialization (B&M) concept stores and department storesInternationalization and export of the range in Europe
- VEJAWeb Marketing Project ManagerAugust 2021 - July 2022 (1 year)Paris, FranceImplementation of the purely organic digital marketing strategy: creation of an editorial calendar linked to the social media communication strategy, creation and writing of newsletters, and development of briefs for designers. Optimization of SEO pages and quantitative analysis of the long-term financial impact of implemented strategies. Implementation of emailing tools and tracking on Google Analytics and Google Search Console
- PUIGAssistant Brand Manager - Christian Louboutin Beauty, Carolina Herrera & Eric Buterbaugh Los AngelesJuly 2020 - December 2020 (5 months)• 360 Product Launches: Liaising and working in co-operation with retail departments and the merchandising team (planograms elaboration), Sales tools development, Communication plans offline & online, Adaptation of marketing plans to the French market working closely with the International Marketing team• Project Management: CRM On and Off-Line (Magazine, E-mails, Mailing, E retail, SMS & MMS), Organization & follow-up of several in-store events on key dates, Digital Ad Campaigns conducted in co-operation with the Digital & Media team• Sales: Reports building (weekly & monthly), Deep analysis of product launches' reports, Store reinforcement, Development of incentives for sales associates
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Education
- Master in Management - Grande Ecole Program (DESMA)GRENOBLE ECOLE DE MANAGEMENT2020Master en management - Programme Grande Ecole (DESMA)
- Master in International Business, Double Degree with DESMAGRENOBLE ECOLE DE MANAGEMENT2019Master in International Business, Double-diplôme avec le DESMA