Freelancer profile translated to English.
Back to original languageAbout Johanna
High-converting copywriting**in English and Finnish.**
I work with international brands that want to increase their sales in English-speaking markets and in Finland, without losing their brand voice.
6 reasons to work with me:
1. Three languages | Bilingual English and Finnish, fluent Spanish
I maintain your brand's consistency in English and Finnish, and I work seamlessly in Spanish-speaking environments.
2. Conversion-focused
I write to drive clicks, sales, and retention.
3. Email & CRM
I audit and optimize your email marketing in Klaviyo, HubSpot, and Mailchimp: segmentation, flows, A/B testing, and lifecycle marketing.
4. AI as a tool, not a replacement
The thinking, strategy, and creativity are mine. The assistant, ChatGPT.
5. I have +13 years of eCommerce experience
I've written for websites, campaigns, landing pages, product descriptions, emails, social media, print… and I know what converts.
6. Measurable results
E.g., +33% in email conversion, +29% in year-on-year inbound revenue.
About me
I have over 13 years of experience in eCommerce, content, and digital marketing. I bring an international perspective, with experience in Helsinki, London, and Malaga.
Write to me or book a 30-minute consultation and let's review your copy, website, or CRM together.
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“I contacted Johanna after reading several of her articles… The text flowed perfectly, the message was exactly what I was looking for… I highly recommend her.”
– Rachid Taibi, The Upright One Design Agency, UK
⭐⭐⭐⭐⭐
“An excellent writer… She understood the project quickly and delivered creative, high-quality work… very professional.”
– Christos Kyliakoudis, Online Marketer, Greece
⭐⭐⭐⭐⭐
“I asked for her help rewriting my website… Everything was ready in a few days… I highly recommend her for any professional writing project.”
– David Willis MICB, Accountant, Spain
English
Native or bilingual
Spanish
Fluent
Finnish
Native or bilingual
Can work on-site
Fuengirola (up to 50km)
Experience
- AutónomaFreelance - English and Finnish Conversion CopywriterE-COMMERCEFebruary 2023 - Today (3 years and 4 months)Fuengirola, Spain🌐 JoBergstrom.comWeb and email content writer in English and Finnish. Website and brand translations. Certified CRM and Email Marketing Consultant - Klaviyo, Hubspot, MailChimp.
- The Diamond Store UK (TheDiamondStore.co.uk)Web Content & CRM ManagerE-COMMERCEJuly 2014 - February 2023 (8 years and 7 months)Marbella, Málaga, SpainI joined this UK eCommerce company as a Copywriter in 2014 and moved to Content Manager in 2016. Later, I expanded my role to include CRM and email marketing, taking responsibility for all customer communication throughout the customer journey.
- Freelance Web Content WriterFreelance Web Content WriterRETAIL (SMALL BUSINESS)November 2011 - July 2014 (2 years and 8 months)Fuengirola, AN, SpainIn 2010, I specialized in copywriting, after realizing that in my previous roles I was already regularly handling content writing (emails, manuals, documentation, and promotional materials).I started my freelance career, developing projects such as travel ebooks, content marketing articles, and promotional materials. Later, I also participated in product and website launches.
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Education
- LLB EU Law & Spanish Linguistics, LawUniversity of West London1998LLB EU Law & Spanish Linguistics, Law
- English Linguistics, 640 hoursUniversidad de Málaga1995English Linguistics, 640 hours