Freelancer profile translated to English.
Back to original languageAbout Johan
SEO, SEA, and Lead Generation Consultant
Passionate about the web, I completed a multimedia project manager training specializing in webmarketing with the online training platform Openclassrooms. In 2018, I obtained my RNCP Level II diploma after 1 year of training.
I specialize in natural referencing (SEO), particularly in SEO optimization (on-site), online advertising (Google Ads/Facebook/Instagram) to improve the visibility and positioning of your website on search engines, to attract qualified traffic and convert them into leads/clients/users.
First, I will conduct an SEO audit to assess your website: what needs to be improved/corrected, what needs to be removed, and thus highlight the weaknesses and strengths of your site.
Next, there is the keyword research which allows identifying the most important queries to optimize the content of the different pages of your website.
Thanks to these two elements (Audit & Keywords), I establish an action plan which is the backbone of any SEO strategy. This document allows us to implement our On-site SEO optimization.
SEO optimization will focus on correcting and improving the technical aspects and user experience of your site. (Meta Title/Description/ALT/Internal Linking/Image Optimization/Page Loading, Content Size, etc.).
I also handle the Netlinking strategy, which consists of acquiring backlinks from authority sites that pass SEO juice to yours, in order to improve its authority and Google ranking.
So, don't hesitate, let's take a moment to discuss your web project.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- RocketlinksNetlinking Project ManagerTECHMarch 2022 - June 2022 (3 months)Nice, FranceClient portfolio management for Netlinking campaigns:- Briefing of advertisers/clients.- Selection of spots based on themes, metrics, and budget meeting the advertiser/client's needs.- Presenting selections to the advertiser/client and developing the anchor profile to adopt.- Prospecting publisher sites to integrate them into the platform.
- DST INTERNATIONALOn-page SEO Optimization + SEO ReportingTRANSPORTATIONMay 2021 - May 2022 (1 year)Nice, France- Benchmark + SEO Audit- Technical Optimization (Meta title/description + alt tag + Schema.org + Open Graph, robots.txt, sitemap.xml)- Google My Business Management (Local SEO)- Monthly reporting of SEO results and positioning compared to competitors
- E-NAUMADMultisite On-page SEO OptimizationDIGITAL AND ITFebruary 2021 - February 2021Nice, France- Benchmark + SEO Audit- Technical Optimization (Meta title/description + alt tag + Schema.org + Open Graph, robots.txt, sitemap.xml)- Google My Business Management (Local SEO)https://www.e-naumad.frhttps://web.e-naumad.frhttps://informatique.e-naumad.frhttps://domotique.e-naumad.fr
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Education
- RNCP Level II Certificate - Digital Marketing Multimedia Project ManagerOpenClassrooms2018Après plusieurs mois d'apprentissage (2016) en autodidacte sur Google Adwords, Analytics et les langages web (Html 5, CSS 3 et Javascript), j'ai obtenu mon diplôme RNCP niveau 2 (bac+3-4) en Mars 2018, grâce à la formation "Chef de projet multimédia - Marketing Digital" sur OpenClassrooms. J'ai notamment acquis des compétences, des connaissances et de l'expérience dans : - la création de site internet sous le CMS Wordpress, - la gestion de projet en tant que chef de projet web en élaborant de nombreux livrables (Proposition commerciale, note de cadrage, cahier des charges techniques et fonctionnels, plan de charge, devis, planning de réalisation gantter), - les fondamentaux du Marketing Digital avec le marketing de contenu (charte éditoriale), le plan marketing, le community management. - Le traffic Management : le référencement naturel et payant, E-mailing
- AES Bachelor's DegreeUniversity of Nice Sophia-Antipolis2013Économie, Droit, Marketing, Gestion