Freelancer profile translated to English.

Description

🎯 Impact-oriented Product Manager – product strategy, roadmap & delivery

Senior Product Manager, I support companies in defining and executing their product strategy, with a particular focus on business impact, user experience, and team performance.

With over 10 years of experience on high-traffic products (web and mobile), I combine strategic vision, strong user focus, and the ability to deliver value quickly.

🛠️ My approach:

Build a clear vision: product framing, Now / Next / Later roadmap, alignment on business OKRs

Prioritize by value: arbitrate epics & user stories based on customer impact and available data

Orchestrate teams: manage multiple agile squads, synchronize design / tech / business

Measure and learn: continuous discovery, user interviews, data, A/B testing, KPI monitoring

🚀 My achievements:

SNCF Connect: managed 15 developers on a critical journey (route search), co-built the product roadmap, performance analysis, customer insights reporting, and in-depth discovery

Vilavi (Assu2000, Euro-Assurance, Assureo): complete website redesign, implementation of sales funnels, new e-commerce features (chatbot, FAQ, reviews), agile project management with multiple stakeholders

Assurpeople.com: redesign and optimization of car and home insurance subscription funnels, automation of email campaigns, continuous improvement through data & A/B testing

🧩 Types of missions sought:

- Structuring or executing product roadmaps

- Redesigning digital journeys or conversion funnels

- Launching new high-impact services or features

- Product support for strategic teams or projects

📞 Available for freelance missions in full remote or hybrid (Paris & IDF)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SNCF Connect
Product Owner
TRAVEL AND TOURISM
November 2022 - Today (3 years and 7 months)
Saint-Denis, France
Mission: Enable users to easily find the right route and offer for their needs.
Operational management of 15 developers with 2 POs, 4 QAs, 1 SM using the Kanban methodology.

Strategy: Development of roadmaps in a Now/Next/Later format defining objectives to achieve and problems/opportunities to address.
Construction of release plans with team members and other tribes each quarter.
Prioritization of epics and user stories based on their impact on company or tribe OKRs.
Macro estimation of candidate topics, then refinement when prioritized.

Product demos.
Analysis of feature performance through data and customer insights/feedback.

Discovery:
In collaboration with customer insight and UX teams, identification and mapping of the most common customer pain points and requests.
Launch of quantitative and qualitative studies (user interviews).
Assu2000
Product Owner
BANKING AND INSURANCE
January 2019 - October 2022 (3 years and 9 months)
Montreuil, France
Missions:
- Implement redesigns of the Vilavi group's insurance brand websites with an Agile and user-centric approach.
- Develop new insurance products and funnels (new mobility).
- Optimize insurance funnels for car, home, and motorcycle in a CRO approach (AB Testing, personalization) in partnership with Kameloon and Decibel tools.

Tasks:
- Web project management: monitoring user research, design and content strategy, development and testing, and continuous improvement.
- Stakeholder management: developers, web designers; business teams (product managers), marketing/communication officers, SEO writers.

Notable projects or features:
- Redesign of the following websites: assu2000.fr, euro-assurance.com; assureo.fr
- Integration of new customer service-oriented features: FAQ, customer reviews, chatbot
- Search by license plate: increase in conversion rate of

Languages: HTML, CSS, Javascript, PHP, React, JSON, low code
CMS: Drupal (D9 & D7))
Assurpeople.com
Product Owner
January 2016 - December 2018 (2 years and 11 months)
Missions:
Digital project management for the group's various websites (+ 1 million sessions / year):
Optimization of the desktop & mobile user journey:

Tasks:
- Requirements gathering, writing functional specifications, wireframing,
- Project team supervision: task prioritization, interim check-ins
- Schedule and development monitoring, acceptance testing
Optimization of the desktop & mobile user journey:

- Traffic analysis, funnel progression rates, identification of bugs or areas for improvement
- Implementation of A/B tests, performance analysis

Results:
- Redesign of car and home insurance subscription funnels
- Delivery of e-commerce features: automation of prospect and customer email campaigns, integration of personalization mechanics

Languages and frameworks BE: FE: HTML5, CSS, JavaScript, Angular, PHP
CMS: Drupal (D8)