Freelancer profile translated to English.

Description

Senior Data Analyst with a strong business orientation, specializing in advanced analysis, data modeling, and supporting growth, product, and marketing teams. Experience in high-volume data scale-ups (SumUp, Luko), with expertise across the entire data chain: from structuring models to producing strategic analyses.

Key Skills

Business performance analysis (KPI, LTV, churn, cohorts, conversion)

Advanced SQL modeling and data transformation with dbt

BI Tools: Omni, Looker, Tableau

CRM data integration and exploitation (HubSpot, Salesforce, Iterable)

Building tailor-made recommendations based on personas, usage, and customer history (e.g., personalized package recommendations)

Added Value:

Ability to structure and ensure reliable data exploitation in a demanding environment, produce directly actionable analyses, transform business needs into sustainable data solutions, and collaborate effectively with multidisciplinary teams.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Polène
First data analyst
LUXURY GOODS
September 2025 - Today (9 months)
Paris, France
Construction and end-to-end management of the analytics stack to support Polène's operational and business teams.

Implementation of dbt conventions and the semantic layer in Omni, to provide reliable and consistent indicators to all teams.

- Deployment of key reporting on:
Top-line performance and pipeline management: identification of a plateau in key countries
CRM and customer support
Logistics operations and associated costs

- Construction of a 2026 Budget modeling tool

- Conducting in-depth analyses on logistical issues (cause identification, financial impact estimation) and CRM analyses, including A/B tests, to support process optimization and decision-making.

This mission helped structure a robust and shared data foundation, facilitating data-driven decision-making across the company. Robust stack with nearly 4 months of existence.
DBT SQL Data analysis
SumUp
SENIOR DATA ANALYST
January 2023 - Today (3 years and 5 months)
Paris, France
Unified lead acquisition funnels by standardizing data from diverse sources and stakeholders, ensuring consistency across the pipeline. Led the implementation of a 'single source of truth' culture in the team to enhance data reliability and decision-making: over 40k views on my dashboards, with over 500 distinct users Designed and built a scalable, automated commission model implemented
Luko
Data analyst
BANKING AND INSURANCE
January 2020 - January 2023 (3 years)
Paris, France
Collaborated with a team of >15 people in the whole User Acquisition team, and managed two interns. Built the whole data structure in DBT of the attribution system. Created an "incrementality" model in python, and Data driven attribution model (data cleaning, analysis, statistical modeling) in order to understand the marginal effect of our different marketing channels. Ran analysis on funnel segmentation and recommended a tailored model that would propose the best fitted options on quote page for each prospect. Implementation showed an increment of +3% of monthly recurring revenue. Built AB test infrastructure for CRM team to run their tests: Roughly 2 AB tests/month are run on average.