Johan Calmon

I have been supporting the company for over 2 years and advise them daily on strategic choices.

As the target audience in the hearing sector has significantly changed, the communication messages and materials for this audiology laboratory had to be thoroughly reworked.

We then reviewed the center's positioning, focusing it on medical advice and the human aspect of an independent center, far from competing subsidiaries that tend to make many promises to their clientele.

Results:

After redesigning the graphic identity, the website, and the classic print communication elements, we continued to undertake projects, hand in hand with management, sometimes proposing surprising solutions, such as digital screens in the shop window and the renovation of the center as part of its architectural modernization. We extended our support to targeted advertising solutions in local or national press or through digital channels.

The center's future looks positive with, on the horizon in 2018, the opening of a second center to better distribute the clientele and maintain the same customer proximity that makes the center's reputation.

I have been supporting the salon since its creation. We defined the visual identity in close collaboration with the manager; this sober and elegant identity reflects the profile of this luxury-oriented Beauty & Hairdressing salon.

We created for this salon:

The website charlotted.fr which includes access to an active booking system linked to the schedule.

Short video materials to promote the salon on social networks.

Print materials (Price list, explanatory flyer for "That'so" Self-Tanning Shower...).

A monthly newsletter, highlighting the salon's new products and promotions.

Photo sessions to personalize the website content and the booking site.

Based on a web strategy, the brand's objective was to establish its online reputation and expand physically through a network of stores. My role in this new quest was to design the tools, manage the brand's communication with its partners and B2B clients, and also participate in strategic discussions that would guide the brand in the long term.

To achieve this, we had to rework a whole set of tools:

Redesign of the website jumbobag.fr (Packshots and mockups of products for the e-commerce platform).

Development of communication tools (newsletter, catalog).

Contacting the press (local & national), writing press kits and press releases. Event management: Management and logistical follow-up of a trade show (Maison & Objets, Paris) with the creation of exhibition materials.