Freelancer profile translated to English.
Back to original languageAbout Joey
Senior E-Commerce & E-Retail Consultant | Luxury & Beauty | Part-Time Available
Senior freelance consultant, I support Luxury, Fashion, and Cosmetics brands in managing their international E-Commerce and E-Retail performance.
With 4 years of experience within renowned Houses (Parfums Christian Dior, Van Cleef & Arpels), I operate with complete autonomy from the strategic phase to operational execution.
🎯 MY KEY EXPERTISE:
• E-RETAIL & MARKETPLACES: E-Retail campaign management (e-Concession, Travel Retail), international account animation, catalog and PIM tools management.
• E-MERCHANDISING & CRO: Customer journey optimization, online store editorial animation, A/B testing and conversion rate optimization (CRO).
• PROJECTS & PERFORMANCE: Coordination of multidisciplinary teams (Marketing, Creative, Acquisition), email platform management (CRM), KPI analysis and performance reporting.
🛠️ TECHNICAL ENVIRONMENT: PIM, Jira, Asana, Google Analytics 4, Advanced Excel, Prestashop, WordPress, Framer.
đź’Ľ COLLABORATION MODALITIES:
• Location: Based in Annecy – 100% available in Full Remote with occasional travel.
• Format: Open and available for part-time missions / transition management (1 to 3 days per week), ideal for supporting the growth of SMEs or assisting large accounts in the long term.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Annecy (up to 50km), Lyon (up to 50km), Annecy (up to 50km), Paris (up to 10km)
Experience
- Joey Langlais FreelanceSenior E-Commerce & E-Retail ConsultantE-COMMERCEJanuary 2026 - June 2026 (5 months)Annecy, FranceStrategic and operational support for premium brands (Luxury, Beauty, Retail) in developing their digital performance.Immediate availability for flexible formats: Transition management, occasional team reinforcement, or long-term support (1 to 3 days/week).🎯 EXAMPLES OF TYPICAL MISSIONS:• CONVERSION IMPROVEMENT: Customer journey audits, e-merchandising optimization, commercial animation management, and trade marketing plans.• E-RETAIL STRATEGY: Structuring and monitoring flows on international e-concessions and marketplaces, PIM tool management.• DIGITAL PROJECT MANAGEMENT: Scoping needs, coordinating third-party agencies (Acquisition, Tech), and monitoring performance KPIs.
- Parfums Christian Dior
On Malt
E-Retail CoordinatorFASHION AND COSMETICSSeptember 2024 - December 2025 (1 year and 3 months)Paris, FranceManagement of e-Retail campaigns (e-Concession and e-Travel Retail) in international markets. Coordination between marketing, digital, and creative teams, validation of visual and editorial content in compliance with DIOR guidelines. Audit of partner platforms and support for opening new doors. Analysis of KPIs and drafting of performance reports. - Van Cleef & Arpels - SuisseDigital Project ManagerLUXURY GOODSMay 2023 - August 2024 (1 year and 4 months)Genève, SwitzerlandManagement of e-merchandising and animation of online storefronts across 10 international markets. Coordination of multi-disciplinary creative and marketing teams to ensure global brand consistency. Management of two emailing platforms (order tracking + abandoned carts), conversion rate optimization, and implementation of automation solutions. Regular performance analysis to identify optimization opportunities.
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Education
- MBA International Luxury ManagementÉlysées Marbeuf2021Connaissances et savoir-faire dans les domaines du Management, du Marketing, de la Communication et de la conduite des affaires en France et à l’international dans le secteur du Luxe. Le master est adapté à un environnement économique en pleine évolution.
- LEA Bachelor's DegreeUniversity of Limoges2020