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Jonas ScherfJS

Jonas Scherf

Head of Marketing / Growth Marketing / Consulting

€750/day
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jonas

For 7 years, I have been helping startups and medium-sized companies market their digital, complex products and thereby generate growth. As a former Head of Marketing (in B2B), I always take a holistic view of the entire marketing mix - from demand generation to brand marketing and PR.

As a passionate digital native, I use all common online marketing techniques as leverage (SEA, Paid Social, SEO, Social Media) to generate attention and interest for new and existing products.

I have been working in online marketing since 2016. Focus: SEO, Websites, SEA.

From 2018 to 2021, I had the opportunity at Scoutbee, one of the fastest-growing startups in the tech industry, to redefine and build up marketing and especially digital lead generation. Through SEO and content, I gradually developed a digital multi-channel lead generation strategy that significantly reduced the cost per new customer. The result: Companies like Audi, Siemens, Kärcher, Linde, and Unilever are still Scoutbee's customers today. (scoutbee.com)

From 2021 to 2023, I worked at ToolTime as Head of Marketing. I built a 6-person marketing team, connected 3 external agencies to the department, and was part of the company's extended management. Within 2 years, my team tripled the lead pipeline through efficient SEA and Facebook marketing, and increased monthly revenue tenfold. Also involved: Leading a company-wide rebranding project with the agency Heimat.
(tooltime.de)

Since 2021, I have been trained as a manager through various seminars and have 2 years of experience managing a team of 6 people.

As a person: Extroverted, humorous, and visionary. ;-)
  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • ToolTime GmbH
    Head of Marketing
    SOFTWARE PUBLISHING
    February 2021 - February 2023 (2 years)
    Berlin, Germany
    - Overall responsibility for ToolTime's marketing
    - Tripled lead pipeline through effective SEA/SEO/Facebook Ads
    - A/B tests, conversion optimization of all inbound marketing journeys
    - Tenfold increase in company revenue within 2 years
    - Hiring & management of a 6-person team
    - Company-wide rebranding project
    - Trade shows & OOH campaigns
    Agency Management People Management Multichannel Marketing
  • scoutbee GmbH
    (Senior) Online Marketing Manager
    SOFTWARE PUBLISHING
    August 2018 - February 2021 (2 years and 6 months)
    Berlin, Germany
    - SEO management of the company website
    - On-page SEO & Off-page SEO
    - Performance Marketing: Conception of LinkedIn Ads & Facebook Ads to increase leads
    - Expansion & rebuild of the website with WordPress in collaboration with developers, UX designers, and graphic designers
    - Building a lead pipeline through content marketing
    - Building an employer brand
    - Building a LinkedIn channel with over 10,000 followers
    Facebook Ads Facebook Marketing LinkedIn Ads LinkedIn Marketing
  • Vogel Communications Group
    SEO & Content Manager
    PUBLISHING
    November 2016 - August 2018 (1 year and 9 months)
    Berlin, Germany
    - SEO optimization (on-page and off-page) of several media brands within the publishing house
    - SEO training and SEO workshops for employees
    - Building an SEO workflow for an online editorial team
    - Monitoring, analysis, and conversion optimization of existing content
    SEO On-Page Optimization CRO Content Marketing Content Marketing

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Education

  • Master of Arts
    FH Würzburg-Schweinfurt
    2018
    Marketing & Unternehmenskommunikation

Skill set (22)

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