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Joevin CanetJC

Joevin Canet

Positioning | Product Marketing | Content

€710/day
39 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joevin

I support startups, SMEs, and large companies that are launching a product, entering a new market, or looking to enhance the perceived value of their offering.

My dual editorial and product marketing expertise allows me to contribute to both your brand positioning and your content strategy.

Objective: To save you time and win you clients.

1 - Develop a compelling and differentiating brand narrative that speaks directly to your target audience.
2 - Make you indispensable in your market.
3 - Identify and activate your best conversion levers.

My work is based on the precise formalization of your value propositions and brand identity, combined with an editorial strategy that establishes true authority.

How do we work together?

. Positioning Sprints.
. Creation of your brand platform.

To go further, if needed:

. Definition of your editorial strategy.
. Competitive mapping.
. Implementation of your editorial calendars, with precise and operational performance indicators.
. Copywriting for all your communication tools and acquisition channels (websites, landing pages, blog, email, etc.).
. Connecting you with the best market experts (Acquisition, Outbound, CRM, CRO, Design, etc.).

Find me also on my personal website joevincanet.com
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 30km), Lyon (up to 30km), Marseille (up to 30km), Lille (up to 30km)

Experience

  • TALENTIA
    Senior Product Marketing Manager
    SOFTWARE PUBLISHING
    February 2026 - Today (4 months)
    Paris, France
    • Developed the brand platform for Talentia, a specialist in HR and Finance solutions for mid-sized companies.
    • Created brand messaging and argumentation.
    • Revised communication and promotional materials (corporate presentations, ad campaigns, flyers, landing pages).

    Collective mission carried out as part of participation in the Bulldozer collective, which brings together the best marketing, growth, and product experts.
    Brand Platform Messaging Product Marketing Copywriting Workshop Facilitation
  • Veolia
    Senior Product Marketing Manager
    ENVIRONMENTAL
    January 2026 - February 2026 (1 month)
    Paris, France
    Audit mission for the website recyclage.veolia.fr and the Product Marketing for Veolia's Recycling & Waste Management division.

    Collective mission carried out as part of my participation in the Bulldozer collective, which brings together the best independent experts in marketing, growth, and product strategy.
    Audit Product Marketing Marketing Strategy and Positioning Messaging Content Strategy
  • Bulldozer
    Content & Growth Expert
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 4 months)
    The Bulldozer collective brings together the best freelance specialists in Growth Marketing. It forms tailor-made teams to meet the growth challenges of each of its clients.

    My collaboration with Bulldozer involves conducting strategic audits, then formalizing and deploying growth strategies focused on Product Marketing relevance, positioning accuracy, and the resulting content strategy quality.
    Product Marketing Copywriting Positioning Strategy Content Strategy Audit

Reviews

5.0

Out of 17 ratings

E

Elisabeth

Speakeli

Reviewed on 5/19/2024

I was looking for a provider to help me with my training sales strategy. Joévin was quickly available and offered to conduct a complete audit of my setup to establish a clear diagnosis and concrete recommendations for an action plan. This is what we did, and today I have a clearer idea of what works (or doesn't) and the direction I want to go. I recommend Joévin for his precise work and his kindness!
EoE

Eo

EOPRODUCTION

Reviewed on 6/20/2023

A great meeting with Joevin. Our collaboration allowed us to define a relevant and strong value proposition and positioning in a reduced and controlled timeframe. The exchanges were rich and constructive, and the tools provided for monitoring are very appreciated. I highly recommend him!

Recommendations

Andréa SimoesAS
Mathieu PelletierMP
FU
+3
Andréa Simoes and 5 other people have recommended Joevin

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Education

  • Web Development and Coding
    Le Wagon
    2017
    9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, jQuery, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, Implemented and Shipped to production a clone of AirBnB and a other Rails prototypes.
  • Lion by the Family
    The Family
    2017
    Sélectionné parmi 1500 candidats pour suivre Lion, le programme développé par The Family pour former les meilleurs opérationnels au service des startup les plus ambitieuses.

Certifications

  • GDPR
    CNIL
    2019
    Data Analysis GDPR
  • EF Set English Certificate
    EF Standard English Test
    2019
    https://www.efset.org/cert/FduE3a

Skill set

Categories