Freelancer profile translated to English.
Back to original languageAbout Joevin
My dual editorial and product marketing hat allows me to contribute to both your brand positioning and your content strategy.
Objective: Save you time and clients.
1 - Develop a impactful and differentiating brand discourse that speaks directly to your target audience.
2 - Make you indispensable in your market.
3 - Identify and activate your best conversion levers.
My work is based on the precise formalization of your value propositions and brand identity, combined with an editorial strategy with real authority.
How do we work together?
. Positioning Sprints.
. Creation of your brand platform.
. Definition and activation of your content strategy.
To go further, if needed:
. Copywriting for all your communication tools and acquisition channels (websites, landing pages, blog, emails, etc.).
. Connecting you with the best market experts (Acquisition, Outbound, CRM, CRO, Design, etc.)
Find me also on my personal website joevincanet.com
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 30km), Lyon (up to 30km), Marseille (up to 30km), Lille (up to 30km)
Experience
- DomofenSenior Content AdvisorARCHITECTURE AND URBAN PLANNINGMay 2026 - Today (3 months)Paris, FranceDomofen is a Swiss company producing PVC doors and windows. As part of its development strategy, an ambitious marketing plan was deployed (new website, event creation, Ads campaigns, content strategy).My work with Domofen focuses on two main areas:
- Defining a global content strategy aligned with brand messaging and lead generation objectives.
- Implementing a B2B content creation system for an expert audience (architects, investors, project owners, carpenters) assisted by AI.
- EDENREDSenior Content AdvisorCONSULTING AND AUDITSMay 2026 - June 2026 (1 month)Paris, FranceConducting an audit for Edenred France
- Review of content creation processes.
- Evaluation of content performance (lead generation, nurturing, brand messaging).
- Assessment of the alignment between content strategy, SEO objectives, and CRM.
- Identification of AI-based automation opportunities (particularly via Claude and Lovable).
- TALENTIASenior Product Marketing ManagerSOFTWARE PUBLISHINGFebruary 2026 - Today (6 months)Paris, France
- Development of the brand platform for Talentia, a specialist in HR and Finance solutions for mid-sized companies.
- Creation of brand messaging and argumentation.
- Revision of communication and promotional materials (corporate presentations, ad campaigns, flyers, landing pages).
Collective mission carried out as part of participation in the Bulldozer collective, which brings together top marketing, growth, and product experts.
Reviews
E
Elisabeth
Speakeli
Reviewed on 5/19/2024
I was looking for a provider to help me with my training sales strategy. Joévin was quickly available and proposed a complete audit of my system to establish a clear diagnosis and concrete recommendations for an action plan. This is what we did, and today I have a clearer idea of what works - or not - and the direction I want to go. I recommend Joévin for his precise work and his kindness!
Eo
EOPRODUCTION
Reviewed on 6/20/2023
A great meeting with Joevin. Our collaboration allowed us to quickly and efficiently establish a relevant and strong value proposition and positioning. The discussions were rich and constructive, and the tools provided for follow-up are very much appreciated. I highly recommend him!
Recommendations
FU
+3
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Education
- Web Development and CodingLe Wagon20179-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, jQuery, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, Implemented and Shipped to production a clone of AirBnB and a other Rails prototypes.
- Lion by the FamilyThe Family2017Sélectionné parmi 1500 candidats pour suivre Lion, le programme développé par The Family pour former les meilleurs opérationnels au service des startup les plus ambitieuses.
Certifications
- GDPRCNIL2019