Description

Strategic brand builder with 15+ years’ experience in branding, advertising and marketing strategy across media, telco, banking, automotive, ... I help brands sharpen positioning, build strong communication and drive growth through impactful campaigns. Hybrid profile combining creative flair with strategic clarity, hands-on from strategy to execution, focused on measurable results, stakeholder alignment and real business impact. Always open to ambitious brands looking to grow, innovate or reposition.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Antwerpen (up to 50km), Mechelen (up to 10km), Zaventem (up to 10km)

Ayvens
Temporary marketing project manager
February 2026 - May 2026 (3 months)
Developed a native media value proposition to monetise the Ayvens platform through co-branded partnerships with automotive brands (OEMs), targeting Business and Private Lease audiences. Analysed performance, audience and market dynamics, translating insights into a commercial opportunity and financial model (pricing, revenue scenarios, margins).
Achievement: delivered two commercial propositions (Car Boost and Brand Boost), including sales deck, rate card, financial model, campaign framework, production timeline, and resource planning.
bnode formerly known as bpostgroup
Project lead rebranding
August 2025 - December 2025 (4 months)
Driving alignment across senior internal stakeholders (C-level, product, comms, legal, HR) to ensure a coherent and future-proof monobrand. Leveraging my multilingual communication skills to bridge teams and ensure clarity across countries.
Van Breedam, Joeri
Independent Marketing and Brand Consultant
October 2016 - Today (9 years and 10 months)
Antwerpen, Belgium
Worked on short- and long-term freelance gigs for brands and agencies like ZEDD, Air, Lucy, Apollo AV, Keytrade, bpostgroup, Ayvens … supporting them with brand strategy, brand writing, comms planning, stakeholder management, pitch preparation, workshops and acting as a strategic business sparring partner.
Branding Workshops Creative Strategy Artificial Intelligence (AI) Strategic planning