Description

Strategic brand builder with 15+ years’ experience in branding, advertising and marketing strategy across media, telco, banking, automotive, ... I help brands sharpen positioning, build strong communication and drive growth through impactful campaigns. Hybrid profile combining creative flair with strategic clarity, hands-on from strategy to execution, focused on measurable results, stakeholder alignment and real business impact. Always open to ambitious brands looking to grow, innovate or reposition.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Antwerpen (up to 50km), Mechelen (up to 10km), Zaventem (up to 10km)

BBDO Belgium
Sr. Strategic Planner
PRESS AND MEDIA
March 2023 - June 2024 (1 year and 2 months)
Brussel, Belgium
Defined positioning and messaging, translated into multi-channel campaigns (social, digital, radio, TV) for different brands. Actively involved in campaign testing, creative evaluation, and go-live process.Brands: Toyota, Bank Van Breda, Horta, Win for Life, Woohoo, and others.

Strategische Planning Communicatiestrategie Merkstrategie Workshops Creative Strategy
SKINN BRANDING AGENCY
Brand Strategist
PRESS AND MEDIA
October 2021 - June 2023 (1 year and 8 months)
Antwerp, Belgium
Developed brand strategies for new ventures and rebrands after facilitating workshops with key stakeholders of those organizations. Brands: VRT (for Saffron Brand Consultants), Ecospenser, Spotto, Fidlab, Ariad, and others.
Brand Strategy Branding Brand Architecture Brand naming Workshops
Van Breedam, Joeri
Independent Marketing and Brand Consultant
October 2016 - Today (9 years and 8 months)
Antwerpen, Belgium
Worked on short- and long-term freelance gigs for brands and agencies like ZEDD, Air, Lucy, Apollo AV, Keytrade, bpostgroup, … supporting them with brand strategy, brand writing, comms planning, stakeholder management, pitch preparation, workshops and acting as a strategic business sparring partner.
Branding Workshops Creative Strategy Artificial Intelligence (AI) Strategic planning