Freelancer profile translated to English.

Description

As a Creative Strategist & Brand Manager, I combine 15+ years of experience in brand strategy with hands-on marketing execution. From major national campaigns to highly targeted, smart projects for purpose-driven brands: I ensure that the vision is translated into tangible results.

What sets me apart: I combine strategic insight with the practical application of AI. No hype or false promises, just working systems; content pipelines, campaign automation, and smart workflows that save your marketing team time and improve their output.

What I can do for your brand:

Brand Strategy & Positioning — Sharpening your brand identity and translating it into a concrete marketing plan.

Project Direction & Execution — Leading the rollout of complex marketing projects and cross-media campaigns (from concept to publication).

AI-Driven Marketing Workflows — Smartly integrating AI tools to streamline campaign processes and content pipelines, without losing the soul of the brand.

I work with organizations that are serious about their marketing and understand that the combination of strategy and smart execution makes all the difference.

Languages

Dutch
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Den Haag (up to 50km)

freelance
Independent Strategic Brand & Marketing Advisor + AI Implementation
CONSULTING AND AUDITS
June 2026 - Today (1 month)
Den Haag, Netherlands
Independent entrepreneur for SMEs: brand and marketing strategy linked to applied AI automation.
Developing brand and content strategies for various clients
Build and deliver AI systems — from brief generation to final copy and visual output — using Claude, Claude Code, Python, and prompt engineering
Advise on AI integration for ideation, creative QA, and workflow automation
AI Marketing Automation Content Marketing Digital Marketing Brand Strategy Generative AI
gro-up
Brand Manager
PUBLIC SECTOR
January 2025 - May 2026 (1 year and 4 months)
Berkel en Rodenrijs, Netherlands
Brand growth and positioning of gro-up, one of the largest childcare and youth care organizations in the Netherlands (300+ locations).
Inherited a three-year-old house style that was never consistently applied and transformed it into a working brand system: new brand manual, toolkits for four service lines, and rollout across locations, website, social, and partner sites
Set up a complete social content system: a weekly automated content pipeline that publishes articles, LinkedIn posts, Instagram stories, and carousel posts based on brand strategy, brand voice, house style, and pedagogical vision
Developed complete marketing funnels for gro-up's various services and target audiences
Content Marketing AI Marketing Automation Social Media Brand Strategy Generative AI
Nederlandse Loterij
Digital Campaign Manager
ENTERTAINMENT AND LEISURE
January 2020 - May 2025 (5 years and 4 months)
Rijswijk, Netherlands
Digital brand strategy and cross-media campaign execution for Lotto and Eurojackpot, two of the best-known brands in the Netherlands.
Developed and coordinated digital brand campaigns end-to-end: strategy, briefing, production, and performance analysis
Managed paid social, display, and content across all digital channels
Owned social channel management and creative direction for brand and performance campaigns
Worked cross-functionally with creative agencies, studio teams, and performance marketing to align creative with KPIs
Content Marketing Digital Marketing Social Media Campaign Management