Description

I help organizations build better digital products through evidence-based product decisions. Over nearly two decades, I’ve combined UX research, product analytics, experimentation, and product strategy to improve user experiences and business outcomes across B2B and B2C products. More recently, I’ve been helping teams explore AI-enabled product experiences through structured evaluation, discovery, and decision-making frameworks.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Lausanne (up to 50km)

PeersBridge
AI Product Experience Consultant
TECH
May 2026 - Today (3 months)
Genève, Switzerland
- Designed and delivered a structured AI Product Experience Review for an AI supported employability platform, evaluating end-to-end user journeys, AI interactions, trust, coaching experience, and overall product quality.
- Developed and applied a reusable evaluation methodology combining UX research, AI Product Experience principles, and product thinking to deliver strategic recommendations supporting product evolution.
- Collaborated with the founder on product strategy, AI experience improvements, and product discussions with prospective customers and partners.
Product Strategy Product Discovery User Experience (UX) User Research AI Product Experience
World Economic Forum
User Experience & Product Analytics Lead
TECH
September 2021 - January 2026 (4 years and 4 months)
Genève, Switzerland
- Drove improvements in user engagement and feature adoption across global digital platforms by combining UX research, behavioral analytics, and experimentation.
- Influenced product roadmap decisions by translating user behavior into actionable insights through scalable KPI frameworks and product measurement strategies.
- Introduced Mixpanel to establish scalable product analytics practices adopted across multiple digital products, enabling more evidence-based product decisions.
- Introduced Appcues to strengthen onboarding and in-product guidance capabilities, contributing to their adoption across multiple digital products.
- Partnered with product, design, engineering, and business stakeholders to embed evidence-based decision-making across product development.
User Research Cross-functional Product Leadership KPI Frameworks Mixpanel Product Strategy
World Economic Forum
User Experience Manager
TECH
October 2014 - September 2021 (6 years and 11 months)
Genève, Switzerland
- Led UX across multiple global digital products, helping evolve the Digital Product team from two products to a mature multi-product ecosystem.
- Helped establish a user-centered design culture through research, usability testing, and collaborative design practices.
- Introduced collaborative design practices and the organization's first shared design system, contributing to the wider adoption of Figma across digital product teams.
- Helped evolve digital platforms from event-centric experiences toward year-round engagement and collaboration.
- Partnered closely with engineering teams to translate research insights into scalable product improvements.
Prototyping Systems Design Figma User Experience (UX) User Centered Design

Check out Joël's experience

Be the first to recommend Joël

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master in
Ecole Nationale de l'Aviation Civile
2005
Master in
Master & Bachelor of Science
Université Paul Sabatier
2003
Master & Bachelor of Science

Joël Viala

AI Product Strategy, Product Experience Consultant

About Joël

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Categories