Freelancer profile translated to English.
Back to original languageAbout Joël
Product Designer SaaS — Design Systems, UX Redesign, Prototyping
Clarify the product vision and transform it into solid interfaces.
Specialized in B2B SaaS product design, I support product teams in three areas:
- UX Optimization and Redesign — Restructure an existing application, fix user friction, organize navigation. Useful when the product works but the experience limits adoption.
- Design Systems and Components — Build on Figma and Claude a scalable system (tokens, components, libraries) aligned with your development capabilities. Documentation and handoff included.
- Prototyping and Specifications — Validate a hypothesis with detailed wireframes, screen flows, or code-ready specifications.
Profile
10+ years of experience in product design for complex SaaS (Renault Digital, Contentsquare).
Mastery of business challenges, user workflows, and B2B and B2C adoption
Pragmatic approach: every decision is justified by a product objective.
Knowledge of HTML/CSS/JavaScript/React/Angular for directly implementable specifications.
Recurring projects: taking over an application with UX difficulties, designing a design system, prototyping a redesign, structuring specs for integration and development.
Modalities
Format: 100% remote.
Available for short and long-term missions.
Rate according to project scope.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ContentsquareDirector of Product DesignSOFTWARE PUBLISHINGJanuary 2022 - December 2025 (3 years and 11 months)Paris, France• • Design coverage of key and various product features: VOC, segmentation, Dashboards, Replays, Setup, Integrations, Data Connect...• • Strategic enhancing core software assets to enrich the entire product portfolio's offerings.• • Fostered strong collaboration with product management, engineering, and other design disciplines• • Ensure seamless integration and alignment of teams across all aspects of product development.• • Conducted hiring interviews, ensuring alignment with company values and culture.• • Hands-on support and guidance to IC Product designers, focus on skill development and career growth.• • Comprehensive approach to talent management, including skill evaluation, and advancement planning.
- Renault DigitalUX Chapter Lead | Sales & Marketing, After salesSOFTWARE PUBLISHINGSeptember 2019 - December 2021 (2 years and 3 months)Boulogne-Billancourt, FranceInnovation and Team Leadership:As for customer engagement and satisfaction, customer experience for theMyRenault Mobile App for B2C has greatly benefited from the services of anexceptional and greatly motivated team of over 8 designers and developersunder my leadership and guidance.User research :In consideration of the design improvements and the overall productworkflows, the feedback and the findings from user researchers were closelyworked and analyzed together, which was incorporated into product designiteration workflows.Incorporation of design within an Agile framework:Alignment of the design process within Agile teams and the correspondingdesign integration was streamlined and facilitated, resulting in improvedframework within and between teams and with scheduled project deliverabledeadlines.Recruitment and staffing:In consideration of the strategic vision and the alignment of the businessobjectives, the Sales and After Sales teams, and the corresponding businessgoals.Competency Control:The promotion of competencies in the design teams was achieved throughimproved skill practices, focus improvement assessments, and over the designcapabilities axes.Advocacy for the Career Growth:Advocacy for advancement of the members in the design teams wasthrough performance training irole placement and aimed for maximum skilldevelopment and promotion.
- Renault DigitalLead UX DesignerSOFTWARE PUBLISHINGMarch 2018 - September 2019 (1 year and 6 months)Boulogne-Billancourt, FranceStrategic Visionary:Headed the development of a design strategy vision and guidelines tocorrelate design activities to the organizational goals as well as the user valuesand needs.Recruitment and Team Onboarding Specialist:Recruited and onboarded for all team positions across the domestic andinternational cubes of User Research, User Experience, and User Interfacedesign for and.Employee Experience Architect:Created and executed the employee experience strategy together with afully developed annual training cycle and a system of workshops for teamcollaboration of various skills, and networked with one another.Workflow Optimization Leader:Kept refining and improving the design deliverables for the organizational andoveralldesign tools for the builders.Collaboration Facilitator:Facilitated the design of the frameworks and workflows for the self-managedworkgroups of design for the processes of the design for direct integration ofthe design work.User Experience and Design Thinking lead:Trained and represented the company on user experience and design thinkingfor over 20 workshops in France, Turkey, and Morocco.Design System Community:Barried and supported the first Design System community for inter- and intra-up collaboration for standard design system automation.Strategic Product and Service Design:• Managed Design Sprints as a Lead UX Designer for the Budget, Mobility, andElectric Vehicles (EV) projects, guiding intensive brainstorming and prototypedevelopment to support engineering teams in product building.• Used design thinking to design and conduct UX and business valueworkshops with clients and users to collaboratively discover different strategicpaths for the business.
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Education
- l'école de l'image CRMFC, Conception / Realisation MultimediaGOBELINS2005l'école de l'image CRMFC, Conception / Realisation Multimedia
- Licence, LCE - AnglaisUniversité Sorbonne Nouvelle1998Licence, LCE - Anglais