Joellyn Fernandes

Spearheaded multi-market campaigns for Visa and Mastercard, optimizing database targeting and offer structures to boost campaign responsiveness by 30%. Formed strategic alliances with premium and luxury brands across UAE, Qatar, Turkey, and Bali, aligning offers to cardholder preferences that elevated conversion rates and engagement. Designed data-led segmentation strategies for KSA banking clients, achieving measurable uplift in lead quality and campaign ROI. Directed a high-performing partnerships team, establishing KPIs and mentoring members on data-centric growth and cross-market collaboration. Streamlined regional coordination between KSA and UAE, ensuring seamless client delivery and campaign alignment across teams. Secured and grew sponsorship pipelines through targeted prospecting and partnership negotiations, enhancing the company's commercial footprint.

Designed and executed business development strategies informed by database analysis, increasing client acquisition and revenue growth within the IT asset disposition (ITAD) sector. Maintained a structured prospecting process, segmenting leads from corporate clients such as Samsung, Siemens, iStyle, and MDS to deliver targeted proposals with higher conversion potential. Negotiated contracts with resellers and end-users using a data-led approach, ensuring long-term partnerships and optimised campaign outcomes. Collaborated with marketing teams to refine campaign targeting, improve offer relevance, and feed prioritised leads to sales and telemarketing units.. Led the implementation of innovative ITAD solutions, including recycling and remarketing programs, resulting in increased asset recovery rates and environmental sustainability. Analysed past partnership campaign performance and applied learnings to improve asset recovery programs, boosting client satisfaction and sustainability metrics.

Conducted audience segmentation and database analysis to build targeted digital campaigns, increasing website traffic, app engagement, and qualified leads. Managed partnership campaigns with regional banks and lifestyle brands, achieving 25% higher engagement through co-marketing initiatives. Executed targeted digital campaigns that boosted qualified leads and app engagement by 35%. Applied a data-driven marketing approach by analysing campaign performance and customer trends, using insights to refine future promotional strategies. Coordinated with cross-functional teams to ensure campaign delivery, supporting lead prioritisation for sales and sponsorship activities. Contributed to seasonal and long-term partnership campaigns by building responsive audience lists and ensuring accurate targeting within internal systems.