Freelancer profile translated to English.

Description

I am a specialist in CRM, email marketing, and data management with experience in the hospitality sector. My practical knowledge of how restaurants and hotels operate allows me to design and execute effective digital marketing strategies focused on improving customer relationships and increasing sales.

I offer personalized services in database management, email marketing automation, audience segmentation, and results analysis to optimize campaigns. Additionally, I can help hospitality businesses make the most of their digital tools to foster customer loyalty and improve communication.

I work with responsibility, attention to detail, and a results-oriented approach, adapting to the specific needs of each project.

Languages

Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

ByteTravel
Email & Automation Specialist
April 2024 - Today (2 years and 4 months)
Barcelona, Spain
Visagov by ByteTravel is a new company in the market and so my mission is to build an email marketing strategy from scratch:
• testing, choosing and overseeing the integration of the email marketing platform that best suits our company;
• making sure that our emails comply with the Yahoo and Google email requirements of 2024;
• implementing important measures for email security such as DMARC reports;
• creating new email layouts and content for both marketing and non-marketing emails;
• creating and testing email journeys to send out transactional emails;
• doing A/B and A/B/C testing to find what fits best for our audience and brings more conversions;
• creating newsletters.
braze Email marketing Copywriting DNS records
OneCasino
CRM Specialist
June 2023 - February 2024 (8 months)
Barcelona, Spain
• check data and provide weekly or monthly reports of the casino product;
• provide performance reports on promotions;
• check data and find the appropriate CRM actions to improve KPIs;
• creation of life cycles for reactivation and retention.
Entain
Casino Gaming Executive, CRM
June 2023 - February 2024 (8 months)
Barcelona, Spain
Casino gaming Executive, CRM for the brands: Sportingbet, Betboo, and Bwin for the Brazilian market.